Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000689
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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.K. WHDH BECOMES BOSTON'S BEST RADIO BUY! "Share of Audience" up 459% For the first time, an independent station has attained overall leadership in Boston radio. With 100r/<r> loeal programming, WHDH has swept into top spot for sports, airing Red Sox and Braves baseball games; Boston Yanks football, plus headline college games; Boston Bruins hockey; numerous "sports roundups," THEN (JuneJuly 1946) HOOPER STATION LISTENING INDEX SHARE OF AUDIENCE INDEX WHDH Network Station A Network Station B Network Station C Network Station D TOTAL RATED TIME PERIODS 5.6 25.7 23.2 22.3 11.5 NOW (JuneJuly 1947) HOOPER STATION LISTENING INDEX SHARE OF AUDIENCE INDEX WHDH Network Station A Network Station B Network Station C Network Station D TOTAL RATED TIME PERIODS 25.7 21.9 19.6 12.6 10.0 CLASS "A" HOUR RATES* WHDH $225.00 Network Station A 560.00 Network Station B 525.00 Network Station C 440.00 Network Station D 400.00 *from SR & DS, August 1947 BOSTON'S BEST BUY and Herald-Traveler news every hour on the half hour. Musically, too, WHDH offers easiest listening with many popular participating features, including the "Carnival of Music," and the new "Tommy Dorsey Show." HERE'S WHY WHDH IS BOSTON'S BEST BUY And if you're buying Boston, you want the best. In one year, WHDH has skyrocketed from a poor 6th to leadership among all Boston stations! Your John Blair man has the whole story — but here are two facts you should know now: 1. ffllillu will deliver you lowest co.-t per thousand radio time available in Boston. 2. VI I Will superior coverage will assure you of reaching the maximum number of listeners for every dollar spent. WHDH HERALD-TRAVELER STATION 5,000 WATTS • CP 50,000 WATTS Represented Nationally by John Blair & Company OCTOBER 1947