Sponsor (Nov 1946-Oct 1947)
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new and renew
Meat AcMg+uU Spot feuAi+t&U
SPONSOk
PRODUCT
AGENCY
STATIONS
PROGRAM, start, duration
merican C hide Co.
Associated Pui Coat and
Trimming Mfrs. Petei Ballantine .N Sons
Consolidated Biscuit Co. Ann Dale Products Co.
Ex-Lax Inc.
Garret i & Co.
Iroquois Brewing ( lo.
P. Lorillard Co.
Glenn I.. Martin ( lo.
Mont icello Drug < lo
Musterole Co.
Packard Motor Car Park & Tilford Co. Prcsi-O-l.itc Bat terj ( !o Scot t tfc How tic Seeck & Kadc Alexander Smith & Sons
Tide Water Oil Co.
Topps Chewing Gum Twent ieth < lenturj -Pox
Wilbur-Suchard Chocolate Co.
( Ili-W illii gU 111
Badger & Browning & Hersej
25-30
[nst it in ional
Direct
15-20
Beei
.1 . \\ alter Thompson
25
Biscuits Candy
Lynn Fieldhouse 15o Bernstein
12 15
l axal Ivc
Joseph Kal/
250-300
\ irtiinia Dare Wines Beei
Embassy < ligarel tes
Hut lira off & Ryan Baldwin, Bowers & Strachan
( .ii er. Newell iN
Ganger
Kill125 17
2
Aircraft
Van Saul, 1 luftib.il,
25-30
"titid" products
Gahagan, Tucnbull
75-125
Medical ions
I'.rwin. Wasej
150-200
< lars
Tint ex
Mat t erics
S101 t's Emu Kioii
Pertussin
Carpets
(•as. oil. etc.
Young A Huhicani ( lharles Storm Ruthraufl & Ryan \i herton & Currier Irw in, Wasey Anderson. Da\ is &
Platte Buchanan
75-150 50-100 50-100 75-125 75-100 150
98
Cum Movies
Cecil & Presbrcy Kayton-Splro
50-100 50-100
( lands
Badger & Browniim & Hersey
12
Expanding present campaign to selected major and minor market 8 with e.t. announcements, station breaks; Sep 2'); 6-13 wks
Live announcements, participations; Oct 1-15; 10 wks
Transcribed announcements; Sep 15-22; 4 wks (maj
be extended) 15-min e.t. musical shows; Sep 2.5; 13 wks Announcements, breaks; Sep 15-30; 13 wks in New
England markets Transcribed announcements added to present campaign; Sep 29; 13 wks Transcribed announcements, breaks; Oct 15; 8 wks "Favorite Story" e.t.'S in northeastern I S. markets;
Sep 29; 3 j eai s Introductory transcribed announcements campaign
in Buffalo. Indianapolis (will expand later); Sep 22;
indefinite Transcribed announcements in major airline cities;
Sep 29; 6-13 wks transcribed announcements, 5-min newscasts; Sep
22; 26 wks *».
Transcribed announcements, breaks; Sep 20-Oct 1;
2d wks Transcribed announcements; Oct 15; 3 wks Transcribed announcements; Sep 29; 13 wks Transcribed breaks; Sep 15; i> wks Transcribed announcements; Oct 6; 2d wks Various local programs; Oct l-Nov 1 ; 20 wks Transcribed announcements; Sep 22; 13 wks
Rocky Mt. and Pacific region college football; Sep 19; to end of season
Transcribed breaks; Oct 29; 1? wks
Transcribed announcements for "Forever Amber"; Sep 15-Oct 1 ; 2-1.5 wks
Transcribed announcements added to present campaign ; Sep 15-30; 13 wks
Aeiu Oh. ftetwoxJu
SPONSOR
AGENCY
NET STATIONS
PROGRAM, time, start, duration
American Express Cc.
J. M. Mat lies
ABC
American Tobacco Co.
Foote, Cone Si Belding
ABC
America's Future Inc.
Andrew Gahagan
\BC
242
Beklns Van & Storage Co.
Brooks
N H( ;
9
Bosco Co.
McCann-Erickson
a H( :
39
Chrysler Corp.
BBD&O
CBS
I1.11
Coca-< lola Co.
I)' \rcv
CHS
160
General Electric < to
BBD&O
NBC
160
John Hancock Mutual Life
McCann-Erickson
\H<:
12
Insurance Co.
Miles Laboratories Inc.
Wade
CHS
139
Musterole Co.
Erwin, Wasey
MBS
Pharmaco Inc.
Ruthrauff & Ryan
MBS
82
238 137
\
R. B. Semlel CO.
Erwin, Wasey
Mlts
Swift & Co.
.1. Waller Thompson
NH(
161
L. E. Waterman Co.
Charles Dallas Reach
\H(
198
Vox Pop; Wed 8:30-9 pm; Oct I; 52 wks Jack Paar; Wed 9:30-10 pm; Oct 1 ; 52 wks Sam I'et leilftill ; Sun 1-1:15 pm; Oct 5; 52 wks Pred Waring; Sat 9:30-10 pm; Oct 4; 52 wks Land of the Lost; Sat 11:30-12 n; Oct 11; 52 wks Chiistopher Wells; Sun 10-10:30 pm; Sep 28; 52 wks 'i Spotlight Revue; Iri 10:30-11 pin Oct 3; 52 wks ^4 Fred Waring; Mon 10:30-11 am; Oct 6; 52 wks l'< in t Sublime; Mon 7-7:30 pm; Oct 6; 13 wks
Lum 'a' Abner; MTWTF 5:45-6 pm; Sep 29; 52 wks
llill\ Rose: I Th 8:55-9 pm; Oct It; 2(, wks
Charlie Chan; Mon 8:30-9 pm; Sep 29; 52 wks
Jim Backus: Sun 9-9:30 pm; Sep ~; 52 wks
Song of the Stranger; MWF 3:30-3:45 pm; Sep 29; 52 wks
Billy Rose; MWF 8:55-9 |>m; Oct 13; 52 wks
Fred Waring; Sat 11-11:30 am; Nov S; 52 wks
Gangbusters; Sat 9-9:30 pm; Sep 13; 52 wks
(Fifty-two weeks generally meant a l.'t-week contract with options for 3 successive 13-week renewals. It's tubjert to cancellation at the end oj any 13-week period)
(lesteuAoli Oh MetuMvUu
SPONSOR
AGENCY
NET STATIONS
PROGRAM, time, start, duration
Allis-Chalmers Mfg. Co. Bert S. Glttins NH( li.u
American Home Products Corp. Dancer-Fitzgerald-Sample CBS 80
National Farm ScxHome Hour; Sat 2-2:30 pm; Sep 13;
52 wks Helen Trent; Ml W I I 12:30-12:45 pm ; Sep 15; 52 wks Our Gal Sunday ; MTWTF 11:45-1 nm; Sep 15; 52 wks
>t mr.i-R i"i:
*' 'Mmrn