Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000701
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Keeping Rates Down and Sponsors' Sales Up ||/s«7 that the kind of a deal every advertiser wants? yt .L/OCATED on, and bounded by Lake Erie, Lake Huron and the Detroit River, CKLW beams its 5,000 watt clear channel signal via the water route to a ten-million population area with a radiohomes and buying-power percentage second to none in America. The power of 5,000 watts day and night. A middle-of-the-dial frequency of 800 kc. That, coupled with the lowest rate of any major station in this market, has made and continues to prove CKLW the Detroit Area's Number One radio buy. The high cost of selling concerns nearly everybody these days. If it's that way with your product in this region, we, or our representatives have facts you ought to know. In the Detroit Area, it's . . . CKLW Union Guardian Bldg., Detroit 26 J. E. Campeau, Managing Director • Mutual System Adam J. Young, Jr., Inc., Natl. Rep. • Canadian Rep., H. N. Stovin & Co. OCTOBER 1947 19