Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000708
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Over 12,000 Rexall stores serve the nation's drug needs follows through . . . over-all Promotion is a salable product with Rexall. Sixty-six hundred independent druggists buy packages of promotion material 12 times a year from the Rexall organization — promotion material which in many cases is tied into Rexall broadcast programs. The balance of the Rexall outlets (3,800) are promoted basically through a house organ called Rexall Ad'Vantages, which sells Rexall products and how to advertise them. A typical issue of Advantages spotlighted: how radio was used in connection with the opening of a remodeled Rexall store in Fort Wayne, Ind., by the Meyer Brothers Drug Com pany; a center spread about the network program; a half page about electrical transcriptions on many of the Rexall products; a page report on a successful radio program in Texas; and an editorial on the advertising slant of the network program. Rexall doesn't just use broadcasting — TEXAS RADIO SHOW ■1 f "Mm Local radio shows rate full pages in "Rexall Ad-Vantages" lir inn in rl.li l|m"l ui the llt'Viill llimlrr -i. ii riiiii Network programs also are accorded space in house organ Broadcasts from remodeled stores receive Rexall blessing and help Shelf strips (above), counter and window cards are standard items