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SPONSOR presents the second in a series of indices of locally-produced programs available for sponsorship throughout the U. S. This issue lists representative breakfast, farm, and folk music programs. These indices make available for the first time a yardstick on costs of local programs since stations of all sizes are indexed. November issue will list participating, man on the street, juvenile, music, drama, sports, news, and variety programs and Canadian programs
Local Programs Available For Sponsorship
lew England
Families: 2,353,000 Radio Families: 2,280,000
Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut
HroakfaKt Programs
t
TITLE
APPEAL
RATING
LENGTH
TIMES PER WEEK
C0ST»
DESCRIPTION CITY
STATION
ALARM CLOCK CLUB
General
N. A.
40-min
6
$4 per spot
Wake-up show that features pop tunes, news, time sigDals
Portsmouth,
N H
WHEB
BEANT0WN VARIETIES
i ienersJ
4.5 P
25-min
6
$108
3 spots a wk
Variety-musical type of morning show. Live talent
Boston, Mass.
WEEI
BREAKFASI IN THE SURREY ROOM
Women
4.2P
15-min
A
$125 3x15
iniii a wk
Brtakfatl Club-type show with studio audience, gifts, etc.
Boston, Mass
WEEI
BREAKFAST TIMETABLE
N. A.
55-min
6
0. R.
Birthdays, mi'sic, local and national news.
Greenfield, Mass.
WHAI
BREAKFAST WITH BEN
Family
5. OH
60-min
5
0. R.
M »i,ro/ Clock-type with news, weather
report;
Hartford, Conn.
WTHT
CENE JONES
Family
N. A.
15-min
3
0. R.
Songs in Jones' romantic baritone, accompanied by piano, guitar, base
Boston, Man
WBZ
JOT A LA CARTER
Family
IOC
15-min
6
0. R.
Morning get-awake with live music and records, news, weather, time
Burlington,
Vt
WJOY
JULIE -N JOHNNY
N. A.
30-min
S
0. R.
Birthdays, anniversaries, local and Hollywood news, interviews
Worcester, Mass.
WTAG
TOP 0' THE MORNING
Family
N. A.
15-min
6
0. R.
Musical Clock-type, live version, news, weather reports
Burlington, Vt.
WCAX
YAWN PATROL
Family
N. A.
15-min
6
$96
Jim Randolf with light early morning patter and records
Waterbury, Conn.
WWCO
Farm
DOIN' THE CHORES WITH STACEY I M. 11 COLE
N \
$144 15'
Yankee humor and anecdotes sauce up Keen .
expert advice I N H
Folk >lnsi««
AL RAWLEY'S JAMBOREE
Familj
N L
30nun
l
JliiUtal plus time
Sagebrush songs, tunes; violin, guitar, yodelling, features
WEEI Man,
YOOELIN SLIM
12 C
30-min
5
$181 + 15%
•■-■.,:
Slim Clark in guitar-accompanied songs, chatter by mc Ozzie Wade
Keene, N H.
WKNE
Kiddle Atlantic
Families: 9,653,000 Radio Families: 9,166,000 New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D. C, West Virginia, Virginia
I Break Inst Program*
TITLE
APPEAL
RATING
LENGTH
TIMES PER WEEK COST*
DESCRIPTION
CITY
STATION
ALARM CLOCK CLUB
Family
N. A.
15-min
6 $80
■s and Dick Gould's patter
Norfolk. Va.
WLOW
DOROTHY A DICK
3.3 H
40-min
6 $700' ID
Mr A Mrs format, chatter, gossip,
con:
N, > York C t;
WOR
* Time and talent unless otherwise indicated. N.A.-Not Available, H-Hooper, C-Conlan, P-Pulse, E-H-Elliott-Hayes, OR. -On Request 34 SPONSOR