Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000720
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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spot ^n ^Br "^^ TITLE APPEAL RATING LENGTH TIMES PER WEEK COST* DESCRIPTION CITY STATION OES MOINES DIARt U .mien N. A. 25-min I 0 B L> Moines club news, women's news, chatter, interviews Des Moines, Iowa KSO UUf BIRD PROGRAM N. A. 15-min 0 0 R Folksy show with music, time, weather, and so forth t 'lui ago, III. WMAQ EARLYWORM N. A. 90-min 8 113 per Flatter, obatter; 17 sponsors on six years or more Columbus, Ohio WINS ( (S SPECIAL Family N. A. 30-min 5 O.K. Light morning chatter, with weather and time, music, news Saginaw, Mich. WSAM JACK HARRISON'S RUE AND JHINE SHOW N. A. 15-min 6 $160.80 WakeMippar of news and music, with weather, hall scop . tiraml Rapids, Mich. WLAV KOFFEE KORNER Family N. A. 20-min 5 0. R. Live morning show, five-piece baud, emcee, comedy routines Cleveland, Ohio Hi* MORNING RECORD SHOP Women 1.7P 40-min 6 $11.05 $15.30 l-min Morning show slanted to women listeners. News, musio, time ^go, IU. WIND MUSICAL CLOCK Family N. A. 45-11.111 6 0. R. NewB, farm info, sports, music, tune, weather, etc. Cntralia, II! WCNT START WITH A WHISTLE IN THE HORNING N. A. 1 Sii-m in 6 0. R. Request tunes, time, and news. Gags, dedications vi lie, III. WEOA Farm FARM AND GARDEN Family N. A. 15-min l $100 talent For ii'. -ilwi Hers with gardens as well as nearby farm folk Chicago, 111. WLS FARM BULLETIN BOARD Adult N. A. 15-min 3 ii K On station over 10 years. Has market news, weather, farm info Chicago, ill. WLS FARM FRONT M. ii N. A. 25-min 6 $168 Mixture of wire-service farm news, local news, weather, etc. Ashtabula, Ohio WICA FARMER'S VIEWPOINT N. A. 15-min 5 Sis 50 2 15-min Late local and state news, farm news and comment, weather, etc. Stillwater, Okla. KJPI •-F-D 1400 Family 11. OC 15-min 6 $80 Preceded by folk music show. Serves up news, weather Portsmouth, Ohio WPAY WASHITA VALLEY EXCHAN6E Men N. A. 15-min 5 $81 Radio listing of items for sale or for trade Chickasha, Okla. KWCO WFHR FARM AND HOME HOUR Family N. A. 60-min 5 0. R. Music with farm interest, with interviews, farm news, weather Wis. Rapids, Wis WFHR Folk >ln>i« HILLBILLY REQUEST Family N. A. 15-min 5 $sl Folk tunes and hillbilly music as per listener requests Chickasha, Okla. KWCO IT'S TIME FOR JOHNNY Family 8.4 H 15-min 6 $366 Johnny Vanden Bosch sings ballads, hymns, western tunes Kalamazoo, Mich. WKZO MELODY ACES Family N. A. 30-min 1 0. R. Live folk music group of three pieces Fergus Falls, Minn. KGOE SAITER-MORGAN BARN DANCE Family N. A. 60-min 5 $100 Saiter-Morgan shindig with live talent, from local theater Vmcennes, Ind. WAOV SALLY'S JITTIN' ROOM Family N. A. 15-min 1 $70 The salty humor and hillbilly songs of Sally Flowers Columbus, Ohio WBNS TEX RANDALL Family N. A. 15-min 5 $106.25 Tex sings favorite cowboy and folk ballads Shenandoah, Iowa KFNF TIMBEROOJANS Family N. A. 30-min 5 $203.50 talent Four hillbilly musicians and mc make music and corned v Sioux City, KSCJ Southern Families: 8,380,000 Radio Families: 6,399,000 Arkansas, Kentucky, North Carolina, South Carolina, Tennessee, Georgia, Alabama, Florida, Louisiana, Mississippi, Texas ■Breakfast Programs TITLE APPEAL RATING LENGTH TIMES PER WEEK COST* DESCRIPTION CITY STATION ALARM CLOCK CLUB Family N. A. 45-mJn 6 $51 per pots Time, weather, news, music W. Memphis, Ark KWEM BREAKFAST CABARET Family N. A. 60-min 6 $75 6 15-min r« r wk Records and Hobart Hare: "Biggest ip to it" Alexandria, La. KPDR ■UAKFAST PLATTERS Family N. A. 1 20-min 6 $195 6xl5-nnn per wk Records, background on the stars, radio show n rleans. La. WJBW COFFEE TIME N. A. 10-min 6 $48 First ten to phone correct version of scrambled woM win 1 lb. of coffee Fla. WBSR ' Time and talent unless otherwise indicated. N.A.-Not Available, H-Hooper, C-Conlan, P-Pulse, E-H-Elliott-Hayes; O.R.-On Request 38 SPONSOR