Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000723
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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spot TITLE APPEAL RATING LENGTH TIMES PER WEEK COST* DESCRIPTION CITY STATION DISCORD AT DAYBREAK Family N. A. 60-min 6 0. R. Zanv early morning rouser; music, time, weather with .lark Cummins onville, i WPDQ GOOD MORNING AUGUSTA I'.'uni!' N. A. 180-min 6 $22 <)2p<-fi Spots T.i r , 1, \> .* . weather, music, styled for sincerity, frieiidlin. WB8Q GOOD NEIGHBOR TIME Family N. A. 120-min 6 $2 per ipol Records by request, news boro, \ C WGWR JIM SAUNDERS THE OLD TIMEKEEPER Family N. A. 30-min 6 $50 l» r 6 spots "Man <>f many voices" in hoi routine Houston, Tex. KTHT MILKMAN Family N. A. 75-min 6 $57 6x5-min $85 6x10-min Top records of the day, chatter I lii'tanooga, Tenn. WAGC 910 SPECIAL Family N. A. 180-min 7 $11 .55 per 7 spots per wk Weather, time, humorous chatter ■ 1 KECK O'COWELl'S CAPERS Family N. A. 10-min 6 $100 Comedy-variety and records Johnson City, Tenn WJHL ONCE OVER BRIGHTLY Family N. A. 15-min 5 $30 per 15-min Musical variety, modern, minstrel, ballad; light comedy 1 : 1 1 onio, Tex. W0AI RISE AND SHINE Family N. A. 15-min 6 $69.30 1 Helms spins 'em from symphony to corn; "twist: tries nothing new" Roanoke Rapids, N. C. WCBT TIME TO RISE Family N. A. 15-min 6 $10 talent per broadeast Brisk wake-up with news, time, records, by Honorary Mayor Jimmy Willson Birmingham, Ala. WAPI VERNON CARTER SHOW Family N. A. IS-min 6 $175 Carter spinning 'em by request Washington, n C WRRF WAKE UP. S. A Family N. A. 30-min 6 $40. 70 per 30-min Bud Whaley with records, comedy: "which is pure com — but draws" San Antonio, Tex. KMAC WKWF BREAKFAST CLUB Family N. A. 105-min 6 0. R. Members request records; weekly sound effects contest, news Kev West, Fla. WKWF YAWN CLUB Family N. A. 60-min 6 j8l per fi snots Time, weather, news, scores, chatter, platters Tarboro, N C. WCPS Farm FARM FAIR Family N. A. 15-min 6 $33 54 Farm news, market reports; 12:15 pm Florence, Ala. WMFT THE FARMER'S PROGRAM Family 5.3 H 15-min 5 $340 Farm news, local and national guests, market reports Memphis, Tenn. WMC Folk Mush* ALABAMA HAYLOFT JAMBOREE I aiuih 7 li 60-min 6 $30 talent Ralph Rogers mc's a western, hillbilly session in folksy style Birmingham, Ala. WAPI ALL-REQUEST JAMBOREE Family N. A. 15-min 5 O. R. Top hillbilly, folk artist recordings Clarksdale, Mi.-s WROX BARNYARD SWEETHEARTS Family N. A. 15-min 6 $105 Two sisters sing hillbilly songs M"iit(z,omerv, Ala. WMGY CHUBBY AND THE BOYS Family N. A. 15-min 6 $200 Live hillbilly music, songs Honkinsville, Ky. WHOP COWBOY ROUNDUP Family N. A. fiO-min 6 O. R. Western, hillbilly records, 4 pm Palestine, Tex. KNET CROSS ROADS JAMBOREE Family N. A. 15-min 6 3 $205.20 $106.80 Live hillbilly show Lexington, Ky. WLAP DIXIE JAMBOREE Family 11.2 60-min 1 $10 talent per 15-min Live hillbilly music, audience participation Jacksonville, Fla. WPDQ DONALD HOWARD & SMILING HILLBILLIES Family N. A. 15-min 6 $200 Old-time folic music, live Washington, N. C. WRRF ED AND B0LENA Family N. A. 15-min 6 $152.50 Live folk and western music, four musicians Johnson City, Tenn. WJHL HILLBILLY HIT PARADE Family N. A. 45-min 6 $182.40 Live and recorded Birmingham, Ala. WBRC HILLBILLY ROUNDUP Family 8.7C 15-min 5 O. R. Vernon Tate with record-shop favorites and latest releases Greenville, WFBC INDIAN RIVER RANCH Family N. A. 45-min 6 $24.30 per 6 spots Stall stars recorded Ft, Pierce, Fla. WIRA MAGIC VALLEY JAMBOREE Family N. A. 55-min 6 $75 per 6x15 min Requested hillbilly recordings Birmingham, Ala. WKAX MAILBAG Family N. A. 30-min 5 O. R. Requests by mail for recorded folk tunes of all types Longview, Tex. KFRO MUSICAL ROUNDUP Family N. A. 45-min 6 $75.60 per 6x15 min Recorded hillbilly and novelty music, requests Paragould, Ark. KDRS MOUNTAIN DiW BOYS Fatnily N. A. 30-min 1 $15 Eight-piece hillbilly band, live Florence, Ala. WMFT OLD DOMINION BARN 0ANCE Family N. A. 60-min 6 O. R. Cast of 20; studio M-F; from stage Sat night. Participation Richmond, Va. WRVA PURPLE SAGE BOYS Family N. A. 30-min 5 O. R. Live afternoon program of hillbilly music and patter Durham, N. C. WDNC RED RIVER DAVE Family N. A. 15-min 5 S15 talent per 15-min Crooner-composer Dave and guitar in new and old westerns San Antonio, Tex. WOAI SATURDAY JAMBOREE Family X. A. 60-min 1 $38 Best western and hillbilly recordings Harts ville, P. C. WHSC * Time and talent unless otherwise indicated. N.A.-Not Available, H-Hooper, C-Conlan, P-Pulse, E-H-Elliott-Hayes, O.R.-On Request OCTOBER 1947 41