Sponsor (Nov 1946-Oct 1947)

Page scan 000724 from Sponsor

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000724
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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spot mil APPEAL BATING LENGTH TIMIS PER WEEK COST* DESCRIPTION CITY STATION SMOKY MOUNTAIN HILLBILLIES N. A. 15-min 6 $125 Typical hillbilly format Dilloo, S. C. WOSC spirituals N. A. 15-min 1 SIT 1" spirituals sung by a colored folk■nging gro ip Florence, 8. C. WOLS traurioias N. A. 15-miii 0 1282 Live hillbilly unit. "Most popular in this* ' Savannah, (la. *'.». *ISTIRN CLASSICS N \ l.'j-n,iii 3 $35 per *k $2 45 per spot Old and aem favorite* of tin romantic WeK Alexandria. Li KPDR Pi|| jl j| AND ROCKY IIIJITAII Families. 5,074,000 Radio Families: 4,766,000 Montana, Wyoming, Colorado, New Mexico, Idaho, Utah, Arizona, Nevada, Washington, Oregon, California lh'4'.ikk;is( 1* ro»rj IIIIS TITLE APPEAL RATING LENGTH TIMES PER WEEK COST* DESCRIPTION CITY STATION BREAKFAST EXPRESS Family N. A. 120-min 7 $40 7x 15-min per wk Commuter-train format, with change of train as sponsors change; informal Porterville, Calif. KTIP BREAKFAST ON NOB HILL Family N. A. 30-min 5 0. R. Interviews, stunt?, contests, guest stars; Fairmount Hotel dining room -anciseo, Calif. KSF0 EARLY M0RNINE REQUEST Family N. A. 60-min 7 $45.40 7xl5-min per wk Built around mail and phone requests Brawlev, Calif. KB0P MUSICAL CLOCK Family N. A. 15-min 5 $51 Typical Muncal Clock format, news, weather, dedications, etc. Colorado Spgs., Colo. KV0B BOOSTER REVEILLE Family N. A. 45-min 6 $25 6xl-min per wk Early morning (5:45-6:30) fun-frolic, news, with Tom Decker Portland, Ore. KALE ROOSTER ROSTER Family N. A. 15-min 5 0. R. Mimical Clock format with Ted Baughn Seattle. Wash. KIBO SUNRISE ALARM Family N. A. 45-min 6 $204 Designed for variety of music; requests, birthdays, chatter Wenatchee, Wad KPQ TOP 0 THE MORNING Family N. A. 15-min 6 $72 per 2 sege Spike Jones' music and morning exercises Salt Lake City. Utah KUTA I ;■ i*iii BUSINESS OF FARMING 1 . i i 2.7 15-min 6 $487.50 Pioblems dramatized, news, weather, livestock reports, interviews Ball take Cilv, Utah KSL COACHELLA VALLEY FARM JOURNAL Men N. A. 15-min 5 $60 Local and national farm news, weather, crop information Indio, Calif. KBEO CORTEZ HOUR Family N. A. 45-min 6 0. R. All-around farm show, with news, music, home hints, guest speakers Durango, Cola UKPI FARMING WITH KIRO N. A. 15-min 5 $S7.50 5xl5-min per wk Farm news, features, and talks. Weather information Seattle, Wash. KIBO KTMS-KCOY FARM REPORTER Adult 12.5 15-min 6 $9-$18 per pgm Planned and edited farm news for the Tri-County area Santa Barbara, Calif. KTMSKCOY PAY DINT Family 2.8 15-min 6 6 S7.i per 6 spots Burton Mutton gives a varied farm-andhome service show Portland, Ore. KALE PECOS VALLEY FARM AND MARKET SERVICE Men A. A. 15-min 2 0. R. A. P. farm news and local items, plus market service Vt.sia, y m. KIVP VALLEY FARM REPORTER Men N. A. 30-min ' $9S.50 Local, national faim market news, other Brawlev, Calif. KROP Folk .>flusi<* CLYDE AND SLIM 1 U .N A. 30-n ii ' $120 talent Hillbilly-type mu^ic by the Copeland brothers Bpokana, KXLY LARRY BREHMER Family N. A. % 60-nnn 6 $7 35 per spot Old-time traditional favorites, not cowboy swing; records; guests Tacoma, Wash. KTBI MAKE BELIEVE BARN DANCE N. A. 30-min 6 $4.75 per spot Recorded hillbilly stuff, with Sammy Taylor imitating tbj Portland, Ore. KWJJ OLD C0RRA1L Family N. A. 90-min e 0. R. Request tunes, folksy commercials, 15ld world news Salt Lake City, I tan KOYL • lu\ «'iiitV CAMPUS CARROUSEL I ''Xl5-min I I..it< it I Barbara, KOB ,-spit I by George Hui . I 1 Time and talent unless otherwise indicated. N.A. 42 Not Available, H-Hooper, C-Conlan, P-Pulse, E-H-Elliott-Hayes, OR. -On Request SPONSOR