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SYMPHONY PLAYS A JINGLE
UuU'i. n-e-w-±!
The Buffalo Philharmonic, at austere Kleinhanz Hall, played Lanny & Ginger's Jingle for Settler's (Buffalo's largest store). The Boston Symphony, at a popular concert, performed a lengthy arrangement of Lanny & Ginger's "Soapine" Jingle, and the audience joined in on the Swing Chorus, played as Lanny & Ginger sing it.
More? There's the Radio Press Award in Cleveland to Lanny & Ginger's Rosen's Bakery Jingle. You can't go wron? when you employ the voices that sang J. Wilcher's Adam Hat jingle, Beeman's Pepsin & Adam's Clove Gum jingles right into the heart of millions. They're also Creators of the following jingles:
• Marlin Blades • Sattler's • Rosen's Frozen Desserts • Seventeen Magazine * Cocilana Cough Nips * Soapine • Mrs. Weiss' Noodle Soup • Wilson's Leading Jewelers • United Artists Pictures * and many more . . .
So why not write for brochure
"Jingles that don't Jangle."
LANNY & GINGER GREY
Radio Productions and Jingles
1350 Madison Ave., New York 28 At 9-4020
BLOCK PROGRAMING
(Continued from page 18)
contracts with colleges directly and selects the station over which the games are presented. WHDH will also have the Boston College games and is building a real block of sporting events.
Many other stations, which have built sizable audiences through baseball in the past, have permitted that audience to wander elsewhere once the World Series was over. Now that block programing has proved that independent stations can and do hold their audiences by giving dialers what they want, in large blocks, their previous defeatist philosophy is being replaced by a positive approach. No longer do they feel that a station cannot exist without a network line. That doesn't mean that stations do not continue to fight for network affiliation but rather that when chey realize such an affiliation is impossible due to prior commitments they do not resign themselves to fleabite operations but go right after a vital share of the audience through block programing.
(Please turn to page 48)
[85 The Best Buy in
Centra/ lower
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HERE'S A REMINDER
(if you need one)
KSO is the only CBS station serving central Iowa. . . one of the nation's richest markets.
You get this top market in one package over one station
KSO
MURPHY BROADCASTING COMPANY
5000 WATTS -BASIC CBS
Des Moines 9, Iowa
Kingsley ft. Murphy PRESIDENT
George J. Higgint GENERAL MANAGER
Headley-ltetd Co. NATIONAL REPRESENTATIVES
KTUL — 42 Program Sponsors Station A — 27 Program Sponsors Station B — 15 Program Sponsors
That overwhelming popularity of KTUL with advertisers in the Tulsa Market is based on the concrete results obtained for KTUL advertisers.
*A recent analysis of program schedules.
JOHN ESAU, Vice-President and General Manager* A very-Knodel, Inc., Radio Station Representative
KTUL
M30KC T«t$A,m*H*AUI
OCTOBER 1947
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