Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000727
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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J Monthly Tabulation of Advertising by Categories OCTOIEEIK: MEN'S TOILE1 Hli:s SPONSOR AGENCY PRODUCT PROGRAMS SPOTS Barbasol Co., Indianapolis Erwin, Wasey, New York Brushless shave cream, blades 1-hour record shows, MTWTFS, WNEW (New York), WHOT (Indianapolis) 15-min record shows, MTWTFS, WEVD (New York) Bristol-Myers Co., New York Young & Rubicdm New York Ingram Shaving Cream, Ammen Powder Tex & Jinx, Wed 9-9:30 pm, NBC, 1 34 stations Tex & Jinx, Sun 8-8:20 pm, WNBT (New York) Party Line, Sun 8:20-8:50 pm, WNBT (New York) Doherty, Clifford & Shenfield, New York Vitalis Mr. District Attorney, Wed 9:30-10 pm, NBC, 133 stations Break the Bank, Fri 9-9:30 pm, ABC, 1 85 stations Chesebrough Manufacturing Co., New York McCann-Erickson, New York Vaseline Hair Tonic Dr. Christian, Wed 8:30-8:55 pm, CBS, 156 stations E.t. spots, breaks, sectional markets Colgate-Palmolive Peet Co., Jersey City Sherman & Marquette, New York Colgate Shave, Brushless Cream Palmolive Brushless, Lather Shave Cream Sports Newsreel of the Air, Fri 10:30 10:45 pm, NBC, 70 stations Can You Top This?, Sat 9:30-10 pm, NBC, 141 stations Periodic national e.t. spot campaigns Consolidated Royal Chemical Co., Chicago Arthur Meyerhoff, Chicago Krank's ShaveKreem Bob Elson on the Century, MTWTF 6:15-6:30 pm, WOR (New York), 7-7:15 pm, WHN (New York) 15-min live, e.t. quiz shows, MTWTF nights, 4 stations 1-min live courtesy spots, 6 stations Eversharp Co., New York Biow, New York Eversharp Schick Razors, Blades Henry Morgan Show, Wed 10:30-11 pm, ABC, 202 stations Take It or Leave It, Sun 10-10:30 pm, NBC, 163 stations F. W. Fitch Co., Des Moines L. W. Ramsey, Davenport, Iowa Fitch Ideal Hair Tonic, Brushless Shave Cream Fitch Bandwagon, Sun 7:30-8 pm, NBC, 157 stations "42" Products, Ltd., Los Angeles Brisacher, Van Norden, Los Angeles Hair oil tonic, King's Men Toiletries Spotlight on Hollywood, MTWTF 2:25-2:30 pm pst, ABC, 22 Pacific stations News— Bob Garred, TTS 5:45-5:55 pm, CBS, Columbia Pacific Network E.t. spots, breaks, some West Coast markets Gillette Safety Razor Co., New York Maxon, Inc. Razors, blades Gillette Fights, Fri 10 pm-conclusion, ABC, 255 stations Gillette Cavalcade of Sports (Madison Square Garden bouts), Fridays as scheduled, WNBT (New York) House of Hawick, New York Flint & Golding, New York Dab-On Shave Cream Sports Final, Mon 10:30-10:45 pm, WHN (New York) International Safety Razor Corp., Bloomfield, N. J. Badger & Browning & Hersey, New York Speedway Razor Blades Limited national e.t. spot campaign in major markets Andrew Jergens Co., Cincinnati Robert Orr, New York Jergen's Lotion Walter Winchell, Sun 9-9:15 pm, ABC, 219 stations Lever Bros. Co. (Pepsodent div.), Cambridge, Mass. Foote, Cone & Belding, New York Trim Hair Tonic Count of Monte Cristo, Tu 8-8:30 pm, MBS, 50 Don Lee stations Marlin Firearms Co., New Haven Craven & Hedrick, New York Razor blades *^^^~ Periodic national e.t. spot campaigns Mennen Co., Newark Duane Jones, New York Shave products Mennen Shave Show, MTWTF 5-min e.t., 125 stations Bob Smith Show, MTWTF 7:45-8 am, WNBC (New York) Noxzema Chemical Co., Baltimore SSC&B, New York Medicated cream Gabriel Heatter, Fri 9-9:15 pm, MBS, 1 56 stations Mayor of the Town, Wed 8-8:30 pm, ABC, 200 stations R. B. Semler, Inc., New Canaan, Conn. Erwin, Wasey, New York Kreml Hair Tonic Date with Duchin, MWF 4:30-4:45 pm, ABC, 186 stations John T. Stanley Co., New York Kelly, Nason, New York Stanley Shave Cream Live participation in Sports Final, following Dodger games, WHN (New York) Live breaks in sectional markets Sterling Drug Co., New York Dancer-FitzgeraldSample, New York Glostora Zeke Manners, MTWTF 7:30-7:45 am, ABC, 127 stations Sterling Drug Co. (Centaur Co. div.). New York Young & Rubicam, New York Mode Shave Cream, Double Danderine Molle Mystery Theater, Fri 10-10:30 pm, NBC, 140 stations Wildroot Co., Inc., Buffalo BBD&O, New York Cream Oil Hair Tonic Sam Spade, Sun 8-8:30 pm, CBS, 157 stations King Cole Trio Time, Sat 5:45-6 pm, NBC, 1 59 stations Live newscasts, sports, record shows, some major markets Live, e.t. spots, 230 stations, 1-min e.t. spots, Keystone Broadcasting System