Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000731
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Contests and Offers ii SI'O.XMHt moiilhl.v labulnliun AMERICAN OIL CO BUTTE BREWING CO. CLAIR'S ICE CREAMTOM COLLINS JR COLGATE. PALMOLIVEPEET CO. CONSOLIDATED ROYAL CHEMICAL CORP Gas, oil, tires PROGRAM Professor Quiz Beer Ire cream, soft drinks Colgate Toothpaste Krank's Shave Kreem Hospitality House Hi-teen Club Can You Top This? Bob Elson on Century Saturday 10-10:30 pm MWF 0:15-9:30 pm Saturday 2-4 pm Saturday 8:30-9 pm MTWTF 6:15-6:30 pm Free rase of Butte Beer Merchandise, theater tickets, flowers, etc. Cash prizes and Can You Top This" gag book Revere Ball Point Pen Complete in up to 25 words sentence about Amoco product (different weekly). Winner gets $25 plus $25 if he included 5 acceptable questions and answers for use on program First-postmarked correct answers to six truefalse questions wins case in each of four areas Local contestants draw during show; winning numbers awarded gifts If joke sent to program used, sender gets pri zes Send boxtop and 50c to program AJBC -/:■ Net, Montana \\\ I'.l; Buffalo NBC WOR, New York FEDERAL COUNCIL OF CHURCHES Institutional Gems for Thought Friday 8:45-8:50 am Booklet: "Use of the Scriptures in Evangelism" Free on request to program, c/o local station ABC GENERAL FOODS CORP. La France Bluing Flakes Second Mrs. Burton MTWTF 2-2:15 pm 40 Laundromates, plus $1,000 cash to best entry Complete sentence: "I like . . . etc." in 25 words, send to sponsor. Battle Creek CBS GENERAL MILLS Bisquick, Gold Medal Flour, Cheerios Betty Crocker Magazine of the Air MTWTF 10:25-10:45 am Jubilee Baking Recipes Request to sponsor, Minneapolis ABC Hymns of All Churches MTWTF 9:25-9:45 am Booklet: "Ten Rules for Getting Results" Request to sponsor, Minneapolis Light of the World MTWTF 2:45-3 pm Ball-point pen with built-in key chain Send 25c and Cheerios boxtop to product, Minneapolis ILLINOIS MEAT CO. Broadcast Corned Beef Hash Ethel & Albert TTh 1:15-1:30 pm Gem wall-type can opener Send 35c and label to sponsor, Chicago NBC ABC JOHNS-MANVILLE CORP. KERR CHICKERIES Roofing, building products Bill Henry and the News MTWTF 8:55-9 pm Booklet: "Home Insulation" Request to sponsor, New York CBS Baby chicks LOS ANGELES SOAP CO. White King Granulated Soap MAIL POUCH TOBACCO Kentucky Club tobacco News of the Farm MTWTFS 5:45-6:25 am Booklet: "Poultry Raiser's Guide" Frank Hemingway MTWTF 5:45-6 pm pst Fishing & Hunting Club Monday 10-10:30 pm Complete postwar kitchen; also ABC automatic ironers, dinette sets, electric stoves, silverware, etc. Fine pieces of hard-to-get hunting and fishing equipment Request to program WOR, New York Complete sentence "I like White King Soap because." Send with boxtop to contest, Hollywood ABC Pac. Coast Gift for each unusual story, tip, or question to program MBS MERCER PIE CO. Mercer's Pies Money Pie Program MTWTF 1:30-1:45 pm Cash prizes Listeners phoned at random guess identity of three Mystery Tunes WDOD, Chattanooga METROPOLITAN LIFE INSURANCE CO. Insurance Eric Sevareid, News MTWTF 6-6:15 pm Health booklets Request to program, c/o local station CBS MILES LABORATORIES Alka-Seltzer, other products Quiz Kids Sunday 4-4:30 pm Zenith Portable Radio, or Zenith Console Radio-Phonograph Portable for suitable question to Quiz Kids, NBC Chicago, if used. Console if kids miss question NATIONAL AIRLINES Transportation Spot Campaign Various Vacation booklet listing Miami hotels offering low vacation rates Request to sponsor c/o station QUAKER OATS Aunt Jemima Ready-Mix and Pancake Ready-Mix Ladies Be Seated MTWTF 2-2:15 pm Plastic salt, pepper set Send 25c and boxtop from either product to program 17 stations IBC RALSTON. PURINA CO. Ry-Krisp, Ralston Checkerboard Jamboree MTWTF 12:15-12:30 pm Wm. Rogers silver-plated cheese spreader Send label from any Kraft Cheese spread or wrapper from Ry-Krisp, and 25c to Ralston, Wallingford, Conn. MBS RONSON ART METAL WORKS Ronson lighters Twenty Questions Saturday 8-8:30 pm Lighter to sender of subject used; if studio contestants stumped, grand prize of silver table lighter, matching cigarette urn, tray Send subject about which 20 questions may be asked, to program MBS WILLIAMSON CANDY Oh Henry Detective Mysteries Sunday 4:30-5 pm $100 reward from "True Detective Mysteries' Magazine Notify FBI and magazine of information leading to arrest of criminal named on broadcast MBS OCTOBER 1947 49