Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
000732
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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No. 2* in a series tough -minde examination of 1947 radio values shows that CBS is the most effective network in America, ■ here is one yardstick <>l radio effectiveness the tough-minded advertiser looks at hardest — the actual cosl ol audiences delivered to his program. \n<l the figures -how that: CBS leads all other networks in delivering actual audiences at lowest cost to advertisers The facts on this have just heen summarized in a new CBS study thai covers nol any one week or month lint the entire period oJ standard time. October l(> W>— \pril 1()I7. Vnd the facts shoM that for the entire evening s< -hednle on all network seven night a week: The second-best network is only 96% a> effective as (IBS— and the fourth-besl network is only 66% as effective as CBS — in delivering actual audiences for each advertising dollar expended. I! lo -cc the complete stud} and to get the utmost in Radio value-. SEE CBS... THE COMPLETE NETWORK