Sponsor (Nov 1946-Oct 1947)

Record Details:

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ELDON A. PARK VICE-PRESIDENT ,he "nl '8 yeors Wj wtmfat Radio is barely past its twenty-fifth birthday. Relatively few can claim 18 years' experience in the broadcasting industry . . . and darned tew can boast of 18 years with the same station. But that's the history of Eldon A. Park, whose only full-time employer during his 38 years has been WLW. He's in a rut, you say? Then consider: In his 18 years with The Nation's Station, Eldon has come up from parttime orhce boy to Vice-President in Charge of Programs . . . with administrative responsibility for the million dollars a year WLW spends on programming. As everyone who knows him will testify, there's no secret behind the success of this "Horatio Alger of Crosley Square" other than conscientious hard work and vigorous enthusiasm for the job. One tenet Park lives by, however, has served, him well . . . "encourage new talent never give newcomers the brushotf." Because as he looks back over the long roster of radio stars who began their careers at WLW, he's convinced there's plenty more where they came from. Under Park's supervision, and with the able assistance of Chet Herman and Milton Wiener, the WLW Program Department is a smoothly-functioning organization comprised of scores ot writers, producers, directors, musicians, announcers, and talent of all types. It is more than adequately equipped to turn out anything from a spot announcement to a full hour ot musicalvariety . . . and do it in the professional manner which has won the station many top national awards for program excellence — has built and retained one of the largest, most-loyal audiences in the world. BROADCASTING CORPORA: