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TS.. .SPONSOR REPORTS. .
..SPONSOR REPORT
RECETVTF JUL 7 1949
4 July 1949
Walcott-Charles
fight plays to
SRO
Bendix-WNEW
sells $3,800,000
homes
"The Shadow" sold to Grove-Fitch
Networks to report
on anti-recession
moves
Transcription
availabilities
continue up
Contests and
promotions to be
ripe this fall
Ziv gets raves for "Menjous"
Theater-TV is becoming better and better. RCA is actively pushing direct (no film) system in competition with Paramount-DuMont ' s film device. All theaters TV-showing Walcott-Charles fight (22 June) played to standing room only.
-SR
Because homes in Levittown are Bendix Washer equipped, Bendix commercials on WNEW for entire week were devoted to homes for sale in this giant development. Result: 433 homes (all that were available at time) sold. Another two days of Bendix-Levitt commercials brought 1,500 requests for applications for homes yet to be built. Cash involved in direct sales was $3,800,000.
-SR
First national purchase by Grove Laboratories of time since Grove bought F. W. Fitch Company is 400-station MBS network for "The Shadow." Grove and Fitch products will share commercials.
-SR
All four networks will have anti-recession broadcasts this summer. "Talent" will run gamut from Charles Luckman (Lever Brothers) to Professor Dan Smith (Harvard School of Business Administration) . All will preach "understanding the causes of present business slow down. "
-SR
Pointing up transcription industry's firm belief in radio's expansion, WMGM (N. Y.) announced that, starting 1 September, 8 big Metro-Goldwyn-Mayer-produced series will be available on disks. Stars like Lionel Barrymore, Charles Laughton, Marlene Dietrich, Lew Ayres, and properties like "Maisie," "Dr. Kildare," "Crime Does Not Pay," and "Judge Hardy's Family" are scheduled for plattering.
-SR
Practically all major manufacturers will run contest and promotions between 1 August and 1 November. From candy to refrigerators and automobiles, there will be jingle and other air stunts which will pay off, it's hoped, in increased product sales. More products will also be available for give-away programs.
-SR
Frederic Ziv's "The Menjous," first of top-drawer-transcribed Mr. and Mrs. programs, has been receiving outstanding newspaper reviews that ignore fact that it's on disk. New York Times' Jack Gould gave it rave.
SPONSOR. Volume 3, No. 10, 4 July 194!). Published biweekly by SPONSOR Publications. Inc.. 32nd and Elm. Baltimore 1. Md. Advertising. Editorial. Circulation OfBces 40 W. 52 St.. N. Y. 19. N.Y. $8 a year in U. S. $9 elsewhere. Entered as second class matter 29 January 1949 at Baltimore. Md. post office under Act 3 March 1879.
4 JULY 1949