Sponsor (July-Dec 1949)

Record Details:

Title:
Sponsor
Date:
July-Dec 1949
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1949)
Leaf #:
00039
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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MASTER OF ALL SURVEYED! ]ow again in 1949, 50,000-watt kmox is the undisputed master of all surveyed, inside and outside. In metropolitan St. Louis. And throughout 70 bursting-rich counties of Mid-America.* According to the new 1949 cbs-kmox Listener Diary, conducted by impartial Benson and Benson, Inc IN METROPOLITAN ST. LOUIS-kmox is way ahead of all competition as usual, with the biggest audience in 59.9 ' ', of the total 504 weekly quarter-hours . . . first in almost 3 times as many quarter-hours as any other St. Louis station. THROUGHOUT ALL MID-AMERICA i i is first in 78% of all quarter-hours all week long... with 6*/2 times as many firsts as any other St. Louis station and 3 times as many as ALL competition combined! Once again— as in 1946, 1947 and 1948— the Diary proves kmox is the unchallenged leader in two big-buying, big-spending markets: metropolitan St. Louis, where city-dwellers buy all kinds of retail products to the tune of nearly a billion dollars a year... and all MidAmerica, where total retail sales in 1948 reached a new high of more than two and a half billion dollars.** To be a leader in St. Louis ... or master of all Mid-America — or both— let kmox (or Radio Sales) show you how. The Louis lmlVI\#^\ 50,000 watts • Columbia Owned