We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
GRAY & ROGERS TO THE RESCUE: WHEN STORM STRUCK, ADMEN ERICKSON, WORRELL, ROGERS PHONED SPECIAL BELL ANNOUNCE
Bell Telephone's party line
PART TWO
OF A TWO-PART SERIES
Only a few of the 18 regional phone companies use
radio in a big way; but the others are catching' on fast
One Sunday last November. I a gale lashed across the Stale
of Pennsylvania, ripping down wiic>. flooding the streets, and. among other destruction, wreaking havoc on telephone service. As the ' risis boiled up, the Traffic Division of the Mel I Telephone Compan) of I'ennsylvania aroused the regional cornpan) s advertising manager, Karl A. Skinner, at his suburban home, lie in turn alerted Edmund !l. Rogers, senior partner and head of the radio/TV de
24
partment of Gray & Rogers, the Bell company's ad agency in Philadelphia. Within scant minutes, ad manager Skinner was racing his car through slipper) roads to his Philadelphia office. On his part. radio/TV chief Rogers alerted Walter M. Erickson, the agenc) timebuyer, and Granville Worrell, the agenc) contact chief on the Bell account. In swift order, these three collected in the agency's office in the towering Philadelphia Saving Fund Societ) Building on South
Twelfth Street to take quick action.
Rapidly, they put together a 20-second station break. They cleared it with Skinner. Then each sat down to phone in that announcement to every radio station in the path of the storm.
"This is a message from the Bell Telephone Company."" flashed the bulletin over some 90 stations. "We regret the inconvenience caused by the storm to those whose service has been interrupted. All available manpower and material are being used to restore
SPONSOR