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LHYItOlfV LOVES A "MYSTERY*9. . .
rilL "Launches" One With Glamor
A.DTER1 [SI Vl.\ *
^ RVHODV loves a mystery -and they like 'em better rapped up in pretty packIs how KTUL, the "Showi i" station down Tulsa way, ■ p with a "natural" to hypo r interest in the Tulsa Char3 se Show, May 29 thru June
ypical KTUL promotion t. it launched another poteni ebrity on the Stardust trail n Tbig time" — a trail traversed i tly by former KTUL'ers. j time it was Peggy Fowler —
ster nt' Tulsa's famous Patti , who now is recognized as r i's most popular woman
recently featured in Life ne as the disk jockey's darlose record sales during the
months totaled 5,000,000, I start at KTUL, too. For ars — before she hit the "big she was KTUL's star vocal
f, who closely resembles her sister and sings with similing, was the sensation of lsa Horse Show — billed as ystery Singer."
Hopalong Cassidy was
on the last two nights of
jw, ticket sales zoomed from
ment KTUL and the press
KTUL's Peggy Fowlrr, right, "Mystery Singer" of the Tulsa Charity llorsr Show, shartd spotlight honors with CBS' Hopalong Cassidy. Left, above, Hopalong is welcomed by Mayor George Stoner, right; John Esau, vice president general manager of KTUL, and Promotion Manager George Ketcham. Below, I'eggy sing* "Tennessee Waltz" with Sammy Kayt 's hand.
began needling folks to guess the "Mystery Singer's" identity.
For the first time, the "SRO" sign was hung out for such an event in the Tulsa fairgrounds pavilion. The show was completely
PWfflfc/
sold out for the last three performances.
Masked and lovely Peggy made four brief appearances in the arena with Sammy Kaye's band — singing "Mocking Bird Hill" and "Tennessee Waltz."
With a 1951 Ford convertible contributed by the Oklahoma District Ford dealers as the prize, nearly '20, 000 spectators tried their luck at guessing her true name.
The result was amazing. Eighty five per cent of the official entry blanks bore the name "Patti Page." Another 10 per cent guessed a variety of such famous names as Peggy Lee, Dorothy Shay, Mar garet Whiting, Mary Ford, Martha Tilton, .In Stafford, Doris Day, etc.
The comparative few who guessed "Peggy Fowler" shared in a drawing for the new automobile to climax the final performance, when Peggy was unmasked.
Peggy is featured as "Mrs. Mel ody" mi the "Mr. and Mrs. Melody" show over KTUL Friday nights al 7:00, with male vocalist Johnny Kirk.
Youngest of eight musical daughters of Tulsa's Mr. and Mrs. Benjamin Fowler, Peggy may soon join the ranks of other "big time" artists and radio personalities who have KTUL showmanship as their background .
OUSly since his return from service in World War II.
"We don't nerd a Hooper," says Viola Noble, advertising manager of Clarke's, "to determine what this program does for us. We test it very carefully — and very periodically."
Harry Clarke, store owner, appears personally from time to time on the newscast and dues the com mercial on some outstanding st\ le Or value item. Not only does the merchandise sell but literally
hundreds of people mention having heard him on the air. Clarke's was using its own version of "beamed technique" long before the famous Joske survey.
TULSA'S EXCLUSIVE RADIO CENTER
AVERY-KNODEL, INC.
Radio Station Representatives JOHN ESAU, Vice Pies. & Gen. Mgr.
[ERTISEMENT
SPONSOR NEWSCAST 13 YEARS
Clarke's Good Clothes in Tulsa recently signed renewal for "To morrow's News Tonight" KTTJL, marking 13 years' sponsorship of the 10:00 p.m. night h ai casl without .-i break. Ed Neib ace newscaster of KTUL has served at the "Mike" for Clarke's continu
NOW
CBS
IN THE RICH
FORT SMITH TRADE
AREA OF WESTERN
ARKANSAS—
KFPW
FORT SMITH, ARKANSAS
Owned and Operated By KTUL
JOHN ESAU— Vice President General Manager
AVERY-KNODEL, Inc.
National Representative