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Al Tiffony-Agricullurol Sp<
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A SPECIALIZED PROGRAM FOR A SELECTIVE MARKET...
EWORLD TODAY
. . . Presenting all the basic, up-to-date information needed in the business of agriculture, to one of the greatest farm radio audiences in the Midwest.
FARM WORLD TODAY, broadcast Monday through Saturday, 11:3011:55 A,M., is an example of W LS specialized programming for a large and important selective market — those people, men and women, whose basic economy is dependent upon agriculture. Conducted bv Al Tiffany,
W I S Agricultural Specialist, FARM WORLD TODAY boasts one of tin. greatest farm radio audiences in the Midwest. They listen for information essential to the business of agriculture . . .
. New Crop Possibilities!
• Forecast of important crop and livestock potentials!
• labor sa\ing de\ ices — weather — markets!
• Local, National and International news affecting agriculture!
• Projects of leading agricultural organizations — including farm women groups!
. . . all important to all members of Midwest farm families because of the growing significance of possible war economy; heightened interest in market reports; ever present concern over weather conditions, and the need to keep abreast of the verj latest agricultural developments.
From your point of view, FARM WORLD TODAY offers tremendous Commercial possibilities. Sold on an economical participation basis, this program's inherent prestige yields quicker acceptance and firmer belief IT each sales message — begetting instant buyer action.
Through vears of service to the vast agricultural industry, by such
programs as FARM WORLD TODAY, W IS has emerged as the undisputed agricultural leader in the Midwest — the result of planned programming and service by the largest informed agricultural staff in radio.
Your Mian man lias complete details on W LS agricultural leadership.
890 KILOCYCLES. SO, 000 WATTS, ABC NETWORK REPRESENTS
i, Market Specialist, i FARM WORLD TODAY
0HN BLAIR & COMPANY