Sponsor (Jan-June 1952)

Record Details:

Title:
Sponsor
Date:
Jan-June 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1952)
Leaf #:
0001251
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

It's The KMBC % TSTl 1 1 Team and It's IV4MewifccC cuvcC Islfafr Does the farmer stop milking his cows during the summer? Ridiculous! No more than the KMBC-KFRM Service Farms stop farming during the summer — or no more than Phil Evans, Bob Riley or Jim Leathers stop passing out that vital farm information to the Heart of America farmer who turns on the radio in his barn to catch KMBC-KFRM farm programs while he gets his milking done. Or no more than the Team's News Department stops disseminating the latest news in eleven daily newscasts. Yes indeed, KMBC-KFRM is "program-wise." Summer time — wintertime, the Team is on-the-air with the kind of programming that it knows from thirty years of broadcasting experience the largest share of the audience will return to, and listen for, day after day. It is this program wisdom which has long since placed The KMBC-KFRM Team in top spot in The Heart of America — and continues to keep The Team in that spot by a comfortable margin. his is the first of a series on The KMBC-KFRM know-how which spells dominance i the Heart of America. ^ Call KMBC-KFRM or your nearest Free & Peters Colonel for the KMBCKFRM program story. BE WISEREALIZE . . . fo sell the Whole Heart of • ' kUli . . America Wholeheartedly it's . . . ^KMBC-KFRM^m CBS RADIO FOR THE HEART OF AMERICA