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Available network paekaye programs (radio)
ABC radio network shows
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TITLE
TYPE
APPEAL
TIME
PRICE
TESTED
EXPLANATION
CAFE ISTANBUL
Intrigue
Adult
30 min. l/wk
$3,500
yes
International intrigue with Marlene Dietrich
CROSSFIRE
Panel
Adult
30 mln. l/wk
$1,500
yes
Discussions with top political figures
THE GREAT ADVENTURE
Documentary
Family
30 min. 1 wk
$3,000
yes
Panoramic vitw of Amer. achievements, history, people, etc.
MR. BROADWAY
Musical
drama
Family
30 mln. l/wk
$1,500
yes
Rrving reporter gives his impressions of big city
NEWSSTAND THEATRE
Drama
Family
30 mln. l/wk
$2,500
yes
Tup magazine stories
NO SCHOOL TODAY
Variety
Children
I'/s hrs. 1 wk (portions can prorated)
$1,800 be
yes
Stories, entertainment for children
POSTMARK U S. A
Quiz
Family
30 mln. l/wk
$1,750
yes
Contestants win prlz»s for listeners and themselves
TENNESSEE ERNIE
Music
Family
I'/i hrs. 5/wk (portions can prorated)
$3,000 be
yes
Folk music
TIME CAPSULE
Variety
Family
30 min. 1 wk
$1,600
yes
Repo.t on "today" to people 100 yrs. from now
TOP OF THE WORLD
Aud. Partic.
Family
15 min. 5/wk
$1,400
yes
Welcome to N.Y. show originating from Empire State tower
CBS radio network shows
TITLE
TYPE
APPEAL
TIME
PRICE
TESTED
EXPLANATION
CEDRIC ADAMS
Commentary
Family
10
min.
2/wk
$1,050
yes
Hcmely stories, hints and humor
THE STEVE ALLEN SHOW
Informal
Family
15
min.
1 wk
$1,200
no
Informal Interviews, comedy, with guests and music
BIG TIME
Comedy Music
Family
30
nun
1 /wk
$4,300
no
Geo. Price with music, stars from great days of show biz
BIG TOWN
Drama
Family
30
min.
1 wk
$3,550
yes
Adventures of Steve Wilson, dynamic editor of lllus. Press
BROADWAYS MY BEAT
Adventure
Family
30
min.
1 ,/wk
$3,050
no
Detective's adventures behind facade of his theatrical beat
CAPITOL CLOAKROOM
Discussion
Adult
30
min.
l/wk
$1,275
yes
Interviews with nation's statesmen
MR. CHAMELEON
Mystery
Family
30
min.
1 wk
$4,000
yes
Detective uses disguises to track down criminals
CORRESPONDENTS' SCRATCHPAD
News Review
Adult
15
min.
5/wk
$975
yes
Recorded report from all over the world
CBS FARM NEWS
News
Adult
15
min.
l/wk
$950
yes
Paramount interest In field of agriculture
COUNTY FAIR
Aud. Partic.
Family
15
m'n.
5 wk
$3,000
yes
Homcmakers in entertaining stunts for major prizes
CRIME PHOTOGRAPHER
Mystery
Family
30 mln. l/wk $3,400
Fearless press photographer covering news in large city
DORIS DAY
DECEMBER BRIDE DOLLAR A MINUTE
ESCAPE
FBI IN PEACE & WAR
FRANK FONTAINE GALEN DRAKE GARDEN GATE
GUNSMOKE
RADIE HARRIS
HEAR IT NOW
JOHNNY DOLLAR
THE JUDGE MR. KEEN
LARRY LE SUEUR & THE NEWS
THE LINEUP
30 min. I wk $4,500
Musical revue featuring Doris Day
Situation ComedyFamily
3C min. I wk $4,535
Aud. Partic. Family
30 min. I wk $3,625
Antics of marriageable mother-in-law Spring Bylngton Guests air gripes and ambitions for a dollar a minute
Family
3C min. I wk $3,500
Transports listeners into fabulous stories of high adventure
Mystery
Family
30 min. I wk $3,975
Fictional episodes of FBI crime detections
Comedy
Family
30 min. l/wk $5,500
Mimicry, characterizations, standup comedy routines
Commentary
Family
15 min. I wk $1,050
Dry humor and story telling
Commentary
15 min. I wk $1,300
Home gardening
Family
30 min. I wk $3,250
Marshall Mark Dillon of Dodge City combats erime in West
5 min. I wk $1,225
Informative interview with top Hollywood and B'way stars
Documentary
I hr. l/wk $8,500
Recreates current history
HEARTHSTONE OF DEATH SQUAD
Mystery
Family
30 min.
I /wk
$4,000
yes
Exploits of famous detective
HORATIO HORNBLOWER
Adeventure
Family
30 min.
1 wk
$3,500
no
Adaptation of C S. Forester's novels
INVITATION TO LEARNING
Discussion
Adult
30 min.
l/wk
$1,350
yes
Discuss on of great literature of all ages
Mystery
Family
30 nin. l/wk $3,750
Adventures of insurance investigator
Mystery
Family
3C min.
1 wk
$3,215
Mystery
Family
30 min.
l/wk
$4,700
News Report
Adult
15 min.
5/wk
$750
Judge uses past experiences to solve cases
Stcrirs about a kindly detective
Roundup report on the happenings of the day
MEET MILLIE
MUSICLAND. U. S. A. N Y PHILHARMONIC
ON A SUNDAY AFTERNOON
OTHER WOMEN'S CHILDREN
PEGGY LEE
THE PEOPLE ACT
PEOPLE'S PLATFORM
Mystery
Situation ComedyFamily
Family 30 min. l/wk $4,200
30 mln. Iwk $4,725
Family 30 min. I wk $4,375
Adventures behind the scenes of criminal investigations Fun-lcving secretary who mixes business 4 romance Music and soigs from musical comedy and operetta
Family
I hr. and 30 $21,500 min. I wk
Musical commentary and classical music
Music Sports Family
2' 2 hrs. I wk $1,600
Music, news, sports, weather and traffic coverage
Daytime Serial Family
15 m'n 5 wk $2,700
Age-old problem of choosing between career and marriage
Musical
Family
15 mln I wk $2,500
Singer and guest in musical showcase
Documentary
25 min. l/wk $7,000
Current story of free Americans
30 min. I wk $1,350
Gives listeners a basis for making decisions on topics of contemporary interest
56
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