Sponsor (July-Dec 1952)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Available network paekaye programs (radio) ABC radio network shows .-, TITLE TYPE APPEAL TIME PRICE TESTED EXPLANATION CAFE ISTANBUL Intrigue Adult 30 min. l/wk $3,500 yes International intrigue with Marlene Dietrich CROSSFIRE Panel Adult 30 mln. l/wk $1,500 yes Discussions with top political figures THE GREAT ADVENTURE Documentary Family 30 min. 1 wk $3,000 yes Panoramic vitw of Amer. achievements, history, people, etc. MR. BROADWAY Musical drama Family 30 mln. l/wk $1,500 yes Rrving reporter gives his impressions of big city NEWSSTAND THEATRE Drama Family 30 mln. l/wk $2,500 yes Tup magazine stories NO SCHOOL TODAY Variety Children I'/s hrs. 1 wk (portions can prorated) $1,800 be yes Stories, entertainment for children POSTMARK U S. A Quiz Family 30 mln. l/wk $1,750 yes Contestants win prlz»s for listeners and themselves TENNESSEE ERNIE Music Family I'/i hrs. 5/wk (portions can prorated) $3,000 be yes Folk music TIME CAPSULE Variety Family 30 min. 1 wk $1,600 yes Repo.t on "today" to people 100 yrs. from now TOP OF THE WORLD Aud. Partic. Family 15 min. 5/wk $1,400 yes Welcome to N.Y. show originating from Empire State tower CBS radio network shows TITLE TYPE APPEAL TIME PRICE TESTED EXPLANATION CEDRIC ADAMS Commentary Family 10 min. 2/wk $1,050 yes Hcmely stories, hints and humor THE STEVE ALLEN SHOW Informal Family 15 min. 1 wk $1,200 no Informal Interviews, comedy, with guests and music BIG TIME Comedy Music Family 30 nun 1 /wk $4,300 no Geo. Price with music, stars from great days of show biz BIG TOWN Drama Family 30 min. 1 wk $3,550 yes Adventures of Steve Wilson, dynamic editor of lllus. Press BROADWAYS MY BEAT Adventure Family 30 min. 1 ,/wk $3,050 no Detective's adventures behind facade of his theatrical beat CAPITOL CLOAKROOM Discussion Adult 30 min. l/wk $1,275 yes Interviews with nation's statesmen MR. CHAMELEON Mystery Family 30 min. 1 wk $4,000 yes Detective uses disguises to track down criminals CORRESPONDENTS' SCRATCHPAD News Review Adult 15 min. 5/wk $975 yes Recorded report from all over the world CBS FARM NEWS News Adult 15 min. l/wk $950 yes Paramount interest In field of agriculture COUNTY FAIR Aud. Partic. Family 15 m'n. 5 wk $3,000 yes Homcmakers in entertaining stunts for major prizes CRIME PHOTOGRAPHER Mystery Family 30 mln. l/wk $3,400 Fearless press photographer covering news in large city DORIS DAY DECEMBER BRIDE DOLLAR A MINUTE ESCAPE FBI IN PEACE & WAR FRANK FONTAINE GALEN DRAKE GARDEN GATE GUNSMOKE RADIE HARRIS HEAR IT NOW JOHNNY DOLLAR THE JUDGE MR. KEEN LARRY LE SUEUR & THE NEWS THE LINEUP 30 min. I wk $4,500 Musical revue featuring Doris Day Situation ComedyFamily 3C min. I wk $4,535 Aud. Partic. Family 30 min. I wk $3,625 Antics of marriageable mother-in-law Spring Bylngton Guests air gripes and ambitions for a dollar a minute Family 3C min. I wk $3,500 Transports listeners into fabulous stories of high adventure Mystery Family 30 min. I wk $3,975 Fictional episodes of FBI crime detections Comedy Family 30 min. l/wk $5,500 Mimicry, characterizations, standup comedy routines Commentary Family 15 min. I wk $1,050 Dry humor and story telling Commentary 15 min. I wk $1,300 Home gardening Family 30 min. I wk $3,250 Marshall Mark Dillon of Dodge City combats erime in West 5 min. I wk $1,225 Informative interview with top Hollywood and B'way stars Documentary I hr. l/wk $8,500 Recreates current history HEARTHSTONE OF DEATH SQUAD Mystery Family 30 min. I /wk $4,000 yes Exploits of famous detective HORATIO HORNBLOWER Adeventure Family 30 min. 1 wk $3,500 no Adaptation of C S. Forester's novels INVITATION TO LEARNING Discussion Adult 30 min. l/wk $1,350 yes Discuss on of great literature of all ages Mystery Family 30 nin. l/wk $3,750 Adventures of insurance investigator Mystery Family 3C min. 1 wk $3,215 Mystery Family 30 min. l/wk $4,700 News Report Adult 15 min. 5/wk $750 Judge uses past experiences to solve cases Stcrirs about a kindly detective Roundup report on the happenings of the day MEET MILLIE MUSICLAND. U. S. A. N Y PHILHARMONIC ON A SUNDAY AFTERNOON OTHER WOMEN'S CHILDREN PEGGY LEE THE PEOPLE ACT PEOPLE'S PLATFORM Mystery Situation ComedyFamily Family 30 min. l/wk $4,200 30 mln. Iwk $4,725 Family 30 min. I wk $4,375 Adventures behind the scenes of criminal investigations Fun-lcving secretary who mixes business 4 romance Music and soigs from musical comedy and operetta Family I hr. and 30 $21,500 min. I wk Musical commentary and classical music Music Sports Family 2' 2 hrs. I wk $1,600 Music, news, sports, weather and traffic coverage Daytime Serial Family 15 m'n 5 wk $2,700 Age-old problem of choosing between career and marriage Musical Family 15 mln I wk $2,500 Singer and guest in musical showcase Documentary 25 min. l/wk $7,000 Current story of free Americans 30 min. I wk $1,350 Gives listeners a basis for making decisions on topics of contemporary interest 56 SPONSOR