Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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■ * t. ;azine for Radio and TV advertisers 13 JULY 1953 50c per copy* $8 per yea L0$ ANGELE$ El SEGUNOO LA. VeNtCE LA. fi« A. ^SADP^NTE £.«^S®S^ gjj} PEDRO LA X CSSEGS*^ .AZUSA L4, ETC. y ...Tale of 200 cities! Metropolitan Los Angeles is made up of 200 cities and towns, spans 60 miles, covers 1,910 square miles. It's so decentralized that less than 10% of all retail trade is done in the "downtown" shopping area. The surest way to cover nil of this vast market is with radio. Because 98.3* of all Los Angeles homes are radio homes Fact is, there are more auto radios alone than there are total television homes in Los Angeles. I And 50.000-watt KNX is J. os Angeles' most listened-to radio station ... urinning man than twic< many quarter-hour "firsts" as ail oi Los Angi U s stations combint d! Any way you turn. KNX is the 3hort( route to sales results in Los Angeles. Lea A ng< lee • < IBS Owned KNX Re] • /.'>" Rod f lh fiiiMtffif FALL FACTS I.V.VIK* II hat are hoi issues in radio A T\ this fall? 31 I dehatr an l.lU's <-onf rot-criiaf inl<-r-iM«>rfin stntiti 36 RADIO FEATURES NETWORK 67 SPOT 101 RADIO BASICS 157 TV FEATURES NETWORK 173 SPOT TV MARKETS DATA TV BASICS CONVENIENT IN subjects covered front of book 6 A Source* on request