Sponsor (July-Dec 1953)

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Things have changed in ARKANSAS, too! Arkansas has come a long way since the old "mule-and-plow" days — the majority of farms are now far more mechanized . . . electrified . . . -perous. Result: Arkansas Farm Income is " , greater than it was ten years ago — a 16.0% greater increase than for the Nation i.< it whole.* There have been other changes in Arkansas, too. Almost all the State can now be covered with one radio station, KTHS in Little Rock — now CBS and the only Class 1-B Clear Channel station in the State. KTHS offers primary daytime coverage** of more than a million people. Secondary, interference-free daytime coverage*** adds 2,369,675 .people and includes practically all of Arkansas! Write direct or ask The Branham Company for all the facts on the big, new KTHS! *V. S. Dept. of Agriculture figures. ••Half millivolt. ***Otir-tc»tli millivolt. 50,000 Watts CBS Radio Represented by The Branham Co. Under Same Management As KWKH, Shreveport Henry Clay, Executive \'ire President B. G. Robertson, General Manager KTHS BROADCASTING FROM LITTLE ROCK, ARKANSAS