Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00017
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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l$o Seiv Has Been Selling Products |# VC A DC and Services on WHAM for 10 t AK J Since Esso began reporting news 16 years ago on WHAM, 3 times daily "Your Esso Reporter" has reached upstate New York markets. On July 1, 1953— WHAM's 30th Anniversary Year — "Your Esso Reporter" will begin the 17th year of newscasting in WHAM's buying area. "Your Esso Reporter" has firmly estab lished Esso products and services in the minds of WHAM listeners in this market with its more than S2 billion dollar buying power. When WHAM listeners arc sold. they buy. Esso sales records prove that. Year after year Esso's confidence in WHAM has been justified. Ksso is only one of many advertisers who have found that advertising dollars spent on WHAM bring them abwn e average returns. LET WHAM SELL FOR YOU The STROMBERG CARLSON Station, Rochester, N.Y. Basic NBC • 50,000 watts • clear channel • 1180 kc GEORGE P. HOLLINGBERY COMPANY, National Representative 13 JULY 1953