Sponsor (July-Dec 1953)

i urrentl) active in T\ . especiall) in programs? Is there an increase in the number oi sponsors in budgets invested? 2. \ list of publk utilit) I \ Bponiors, showing Bponsor, name and t v | •< ■ ,,f program, numbei ol Btations, and approximate cost. \\ ,• u ill appro iate youi help w iili these questions. II the answers arc not readil) available in your files, we would welcome suggestions as i" where the] mighl be obtained. Man) thank foi 5 "in i ooperation. Sherwood Armstrong Brooke. Smith, French X Dorrance San Francisco • »|,,|, i... rurve) i ■▼■liable i i" lh« n.ii... I.T ,.f public nlUlllei •>.... ulna IN. SPONSOR I,.. pobllmbed ■ number »i • .-■■ hliloriee Uhu Irjlini: hov. pul.lir ulUltJ linn benefit from ilir wKertUlnc. (Te«r eoplei were -■»< lo Mr. Vrm .lro„c.) RADIO IN TV MARKETS Recentl) from time to time there have appeared in sponsor some verj fine article whereb) comparisons are made between the I \ and radio operadons in TV markets. The most recent article appeared in the June I issue and i entitled "I dropping your radio -how in a TV market False econonrj ? I page 28) . The thought has occurred to us thai a great deal of value could be had in our instance (a radio-onl) station) b) the use of these articles as mailing pieces. We doubt seriousl) il you have reprints available for such use. We would like to reprint these article at our expense and use them as mailing promotion pieces, and we would like your permission to do so. Of course, \our splendid publication will always n ■ ii\e full credit. \l. M. Ro< HESTER General Manager KSEL Lubbock, Tex. • Reprints of SPONSOR artlelei >r. permitted on written request and wbere the publication ilullv Identified. PERSONNEL CHANCES What are you t r> in *i to do to m) SO-far normal blood pre— are? In your June 1 issue, page 18, m\ new affiliation is listed as ""director of uulio. 1\ and films." Considering the pace o! developments, isn't T\ alone enough for am bod) ? Listing should have read: "Former affiliation: G. M. Basford Co., account executive and director of radio. TV, 13 JULY 1953 and films. New affiliation : I he Pi in< e ton Film ( entei , direct t tele> ision. I < on. ede that one < oidd li mil . 1. 1. one youi "New and R< ti( h i ditoi foi leu ting » tilt in. redulit) towards the listing ol m) formei i ombination of responsibilities hut that tin wa) 1 1 was. But, <>l • "in se, I -till think \ ou pill out tin hottest -licit .ind will • ontinue to read it m ith absoi ption. ( .i \i Hi [< in i; i Directot oj I e/ei ision Princeton I ihn Centet . In* . Prim eton FEATURE FILMS } ..in June 1 5 issue "I SPONSOR • or tains one of the best arti< les on feature films for television thai I have evei nail i " l\ Feature films: 1953," page 111. ^ on cei tainl) have presented the picture situation clearl) and squarel) to both stations and distributors. This ai tide w ill be ol assistant e to all con. "i M.-.l and this type ol editoi ial make sponsor a reading must for those of u in the industi ) . M\i t;n ( rRl -It LM General Sales Mana\ Peerless T) Produt tions llolh ii ood MEDIA STUDY Please reserve this agern y a i op) ol your forthcoming book, ""Media Basics. This i a noble sen i< e to the advertising industr) and should -inn-then the scientific use and resultfulness ol the several media. Congratulation on your continuing good work in this field. C. Ri ii» W i bber ll ebber Idvertising l~ I ■ urn! Rapids I ongratulations foi sponsor's ex< el lent job "f re-ear. h in getting together the ver) fine media evaluation study. I certainl) hope you are planning put this stud) out in hook form, pn abl) in looseleal form on slight!) heavier stock than the magazine pages. 1 mentioned this to Ed Cooper, your Wesl Coasl representative, when he called in to see me recently. He says mosl of the station he '.died on since the series started have expressed the same thought — thai the Media Study ••••••«»•••*•• K D ON 5000 WATT POWERFUL INDEPENDENT VOICE OF THE GREATER MONTEREY BAY AREA AND THE RICH SALINAS VALLEY PALM BIACH I.C^ ►aC*K • ■ /• \* L • ^ " UOHTTtty SAUNAS YOUR BEST BUY IS KDON He sure to ash about the outstanding KDON MERCHANDISE PLAN 1952 Retail Sales S22 1 ,000,000 00 Contact FORJOE & CO. •••••••••••••••••••••••••••< 15