We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
IN SOUTHERN CALIFORNIA
You don't have to dig for it. You don't have to pan it. It's rolling into the cash registers . . as California again this month hits a new high for "settlers"!
MARKET FACT NO. 1 : More families are moving to California every month than ever moved to any part of the world in any time in history. It's a "gold rush" for advertisers.
MARKET FACT NO. 2:
km PC gives you primary coverage of Southern California in 205 communities. Like to hear about the golden opportunities for you? Call, write or wire: H-R Representatives, Inc.
50,000 watts days • 10,000 watts nights Gene Autry, president Robert O. Reynolds, vice president & general manager
RADIO
ill book form could be ail extremely valuable sales tool for anyone dealing in advertising.
Herb Michael
Commercial Manager
KERG Eugene, Ore.
• SPONSOR'S ill-Media Stud) -ill be published in book form :ii a later date. Publication
(l;it< will In announced i" ;i iutur< Issue.
AMERICAS GREATEST ADVERTISING MEDIUM
Like every other bus) gu) in advertising, ii lakes dynamite to get me to add additional publications to inv "must read"' list.
I am now a convert and a real SPONSOR Ian. Here's how it happened: It was onl\ yesterday that I finallv got down to your stor) on Media ["valuation in I be April 20 issue. I found it so informative that I immediately read your Ma) 1 issue. After reading both articles. I proceeded to read the balance of your magazine and found the material most informative. Now I am going to make darn sure that I don't miss an issue. I thought you might like to know all of this because we fellows are prettv well pressed and it just takes one informative article to get us to be loyal readers.
Now to the Media Evaluation story. It is. in nn estimation, a job well done and it confirmed a lot of mv thinking. More important, it has prompted me to think more about media and their uses. I believe Mr. Abrams' article in Printers' Ink recently on imagination in space buying very neatly complements the philosophy behind your first two articles. Mr. Abrams is on your panel.
As you know, here at this agencv we start with a product and its benefits. We make sure that we have a good exclusive benefit story to tell. We feel that generally if you have a story of this type, most media will do a good selling job. However, media buying is an art; we know that certain media are more adaptable to both product and story. Thus we tr) to emplo) the same efforts in selection of media as we do in developing the product story.
Many times all of us in advertising take certain media lor granted. Y our articles should make man) advertising men reappraise their media selections. Please keep on giving information like this.
Harold M. Mitchell Harold M. Mitchell Inc. New York
worried about sales in Oklahoma?
^
wondering which radio station to use?
-^
the happy solution is.
RADIO
930 KC • OKLAHOMA CITY Represented by THE KATZ AGENCY, INC.
Owned and Operated by The OKLAHOMA PUBLISHING CO.
The Daily Oklahoman • Oklahoma Cily Times
The Former-Stockman • WKY-TV
18
SPONSOR