Sponsor (July-Dec 1953)

Page scan 00033 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00033
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 05, 2024
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All it Took was a Bombshell . . . Tossed by a marine in the rigging of the Bon Homme Kichard. to end the ship's most famed battle. The bomb landed in a powder tub on the British warship ami exploded. Betting it afire. The British Captain wisely strnek his colors and enlisted the aid of the sinking Bon Homme Richard's crew to put out the blaze. Equally abrupt was the effects of a programming "Bombshell'' flipped into the Omaha. Council Bluffs area by radio kOWII. The audience reaction shows little indication of cooling a lull 18 months later ... as the below Hooper averaged for the months from October, 1951. to April. 1953. proves. If you're looking for a red-hot audience for your sales message — confidentially, we got 'em! 35.7% • Largest /<>/«/ audience <>f an) Omaha station, 8 A.M. to <> P.M. Mondaj thru Saturdaj ! I Hooper, Oct., 1951, thru Vprii. l <>.->:>.) • Largest share «»/ audience, in anj individnal time period, of an\ independent station in all V in erica ! I ipril, I<>.i.*.) OTHER Sto. "A'sto. "B" STATION RATINGS Sto. "C Sto. "D" Sto. "E" LQ S&Sfl O M A "America's Most Listened-to Independent Station General Manager, Todd Ston; Repre.ented Nationally By The BOLLING CO.