Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00035
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Around Detroit^Around the Clock Your Dollar Buys More On W J B K-T V Take a good look at all these figures, specially WJBK-TVs daytime dominance. That daytime audience is mighty potent in this big, booming industrial area where swing-shift working hours mean more daytime TV watching . . . more sales per daytime TV dollar. Cost of sales goes down as number of viewers goes up. It's as simple as that! And number of viewers is greatest on WJBKTV, Detroit's CBS affiliate. ,of *hat All Day Long on CHANNEL 2 You Get The GREATEST SHARE OF THE TELEVISION AUDIENCE 7:00 A.M. to 12:00 Noon . WJBK-TV. .47% STATION X . . 36% STATION XX . 17% 12:00 Noon to 6:00 P.M . WJBK-TV.. 37% STATION XX . 32% STATION X . . 31% 6:00 P.M. to Midnight . . WJBK-TV.. 39% STATION X . . 35% STATION XX . 26% May, 1953 Pulse Figurei on Shore of Audience. Mondoy Thru Friday ^^1 ^L^^dJJtf^l ^^^^ May, 1953 Pulse Figures on Share of Audience. M. <2> etrolt Represented Nationally by THE KATZ AGENCY TOP CBS and DUMONT TELEVISION PROGRAMS STORER BROADCASTING COMPANY • National Sales Director, TOM HARKER, 11 8 E. 57th, New York 22, ELDORADO 5-7690 13 JULY 1953 27