Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00039
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Fuller measurement of radio's audience will be assured by set cs shown above. New Audimeters will measure increased new Nielsen Multiple-Receiver Metering Audimeters which number of multi-set homes in new Nielsen sample. Ratings can record audience for as many as three radios and one TV reflecting these changes will be out soon. Details p«f|«' HU What are the hot radio and 11 trends this fall? From com i 111: end of ili<> onestation market era in television to signs of revival in nighttime spot radio, the changes will be fast and furious M bis is the seventh in sponsor's series of yearl) Fall Facts issues. Like* its predecessors il is designed to help you make immediate fall buying derisions and to serve as well as a vear'round manual. The i sue i divided unto >i\ main sections: reports on network radio, spot radio, network TV, spot TV: and two 13 JULY 1953 Basi a sections, one l"t ea< h "i the aii media. The Radio and TV Bas tions a in the past two years pi the major research fa ts al oul radio ami lelr\ ision in charts. The reports on network and spot cover the most important trend for you to watch. What these trends are \ ou'll find on the next t M This is your summary of 7th annual Fall Facts issue ■ • •• ■ 31