Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00050
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

mm A ill JJJJJj 1 5 D Mm ITSl u Chart covers halt-hour syndicated film programs Rink Past* rank Shows among top 20 in 10 or more markets Period: 1-7 May 1953 TITLE. SYNDICATOR. PRODUCER. SHOW TYPE Average rating 7-STATION MARKETS 4-STATION MARKETS 3-STATION MARKETS N.Y. L.A. Chi. Wash. Atlanta Bait. Cine. Clrve. Columbus Det. Philt I 2 Favorite Story. Ziv (D) 23.2 72.0 8.9 wnbt kttv 10:30pm 8:30pm 7 7.6 70.8 wbbm-tv wtop-tv 9:30pm 10:30pm 74.8 23.3 20.3 20.5 8.8 wrpo-tv wewe wbns-tv wjbk-tv wpti 8:30pm 10:30pm 10:00pm 9:30pm TOOpi 2 ', Cisco Kid, Ziv (W) 23.0 70.2 72.2 mbt keca-tv 7:00pm 7:00pm 73.6 72.2 wbkb wnbw 2:00pm 6:30pm 77.8 22.3 28.5 24.5 78.8 78.8 27.0 waga-tv whal-tv wcpo-tv wnbk wbns-tv wiyz-tv urau-n 6:00pm 7:00pm 5:00pm 6:00pm 7:00pm 7:00pm " OOpc 3 3 1Mm.ii <& Costello, MCA, TCA (C) 22.1 76.2 wrbs-tv 10:30pm 72.2 wnbw 10:30pm 73.0 20.0 7 7.8 7 7.5 wmar-tv wlwt wlw-r wxyz-tv 10:30pm 8:30pm in 9:00pra 4 7 Foreign Intrigue, JWT, Shel. Reynolds (A) 21.5 78.4 75.4 wnbl knbh 10:30pm 10:30pm 7 7.0 77.6 wbkb wnbw 10:00pm 10:30pm 22.8 20.8 75.3 76.6 wkrc-tv wews wjbk-tv wrau-t< 8:30pm 10:00pm 10:00pm 10:00pi 1 5 4 Hopalong Cassidy, NBC Film (W) 21.0 77.7 73.4 wnbt kttv 6:30pm 7:00pm 73.6 70.4 wbkb wnbw 3:00pm 1:30pm 73.3 76.3 77.3 75.8 79.8 74.5 20.0 wsb-tv wbal-tv wlw-t wnbk wbns-tv wwj-tv wpu 5:30pm 5:30pm 5:30pm 6:00pm 12:00n 5:30pra 6 4 Range Riders. CBS Film, Flying "A" (W) 20.7 7.5 70.0 wabc-tv knxt 6:15pm 7:00pm 2.4 70.8 wnbq wtop-tv 2:00pm 1:30pm 7 7.3 23.8 76.6 wsb-tv wews wptz 5:30pm 6:00pm 6 OOpc ! Roston Rlackie, Ziv (M) 19.4 6.4 7 7.4 wabd knbh 9:30pm 8:00pm 20.4 9.8 WRn-tv wtop-tv 9:30pm 8:30pm 78.8 30.3 77.8 25.3 76.5 72.8 wbal-tv wlw-t wews wbns-tv wxyz-tv wcau-tt 10:30pm 7:30pm 10:30pm 8:30pm 9:00pm 7:00pn: 7 f e Kit Carson, MCA, Revue Prod. (W) 19.4 73.4 keca-tv 7:30pm 72.6 wbkb 2:30pm 7 7.8 72.3 72.8 79.5 7 7.5 79.8 wlw-a wmar-tv wnoR wbns-tv wjbk-ti 6:30pm 6:00pm 6:00pm 6:30pm 6:00pm 6:30pa 8 1 9 1 Willi Rill Rickok. W. Broidy (W) 18.9 8.9 7 7.2 wabd ktla 7:00pm 6:00pm 72.0 74.8 wbkb wtop-tv 1:30pm 1:00pm 78.5 77.8 79.3 74.5 25.8 9.8 26.8 wsb-tv wbal-tv wkrc-tv wnbk wbns-tv wxyz-tv wpu 5:30pm 7:00pm 5:30pm 6:00pm 6:00pm 5:30pm 6:30pn 9 | 10 1 Superman, MPTV, R. Maxwell (K) 17.6 5.9 72.4 wabc-tv kera-tv 6:l.">pm 8:30pm 76.8 7.0 wbkb wmal-tv 7:30pm 6:00pm 70.3 76.8 7 7.3 75.3 76.3 70.8 75.4 wsb-tv wbal-tv wkrc-tv wnbk wbns-tv wxyz-tv wcaa-ti 5 :30pm 7 :00pm 5 :30pm 6 :00pm 6 :00pm 5 :30pm 7 :00pn Shows among top 20 in 4 or more markets (ranking omitted) Chevron Theatre, MCA, Revue Prod. (D) 22.7 70.9 kttv 7:30pm 13.5 wsb-tv 10:30pm Hollywood Off Reat. United TV Programs (D) 22.4 76.8 74.0 wkrc-tv wxel 8:00pm 6:15pm Hank IHcCtme, Video Pictures (C) 22.3 2.3 klac-tv 7:00pm China Smith. PSI-TV. Tableau (A) 21.5 74.7 keea-tv 8:30pm 6.2 wttg 9:30pm 78.8 72.8 9.3 wnbk wbns-tv wxyz-tv 10:30pm 8:30pm 8:00pm March of Time, March of Time (Doc.) 21.4 4.2 4.7 wnbt kttv 7 :00pm 7 :30pm 4.6 wbkb 8:00pm Gene Autry, CBS Film (W) 20.8 9.7 knxt 7:00pm 23.5 74.8 wews wjbk 7:00pm 6:00pm Doug. Fairbanks Presents, NBC Film (D) 20.4 76.7 wnbt 10:30nm 70.2 wgn tv 9:30pm 79.5 wwj-tv 9:30pm The Unexpected, Ziv (D) 19.4 3.2 keca-tv 10:00pm 79.6 wbbm-tv 9:30pm 74.8 74.0 waga-ti wews 10:30pm 10:00pm 75.0 wcau-tr 10:30prr I Am the Law. MCA, Cosman Productions (D) 17.2 3.2 4.4 wabd klac-tv 10:30pm 8:00pm 9.0 wtlg 10:30pm 74.5 75.3 Wbal-tV WAV7 tv 10:30pm 9:00pm 75.0 wpU 10:30p* Heart of the City, United TV Programs (D) 16.G 4.9 kttv | 10:30pm 8.6 wbkb 12:00o 72.8 wxyz-tv 9:30pm Show type symbols. (A) adventure; (CI m,,ly; in, drama; (Doc.) documentary; (] <M> mystery; (W) western Films lilted are syndicated, half-hour length broa, or more of above markets The average rating Is an unweighted average of indiv . 42 A new chart w <) kid show; cast in four iiu.il market ill appc ratines listed While network they run. this >ar in the bove Klank indi Bhoivs are fairly is true to much 27 July is rates film not broadcast in this maikel as of 1-7 May 1953. I stable from one month to anather. in the markets in whicb esser extent with syndirattd *hows This should be borne ir sue SPONSOR