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T. V. story board
A column ipontored by DIM <»/ thr trading film /irtxltirrrt in iWrinmii
S \ II It \
NEW YORK 200 EAST 56TH STREET CHICAGO )6 EAST ONTARIO STREET
In the latesi I \ spots !<>i Luck) sh ik< . Sarra again amuses, amazi t, and with sioj) motion. I" Lucky's conga theme song, trademark-disk] lm< up, parade and 'boul fact to show "L.S M I I then dissolve into dam cigarettes followed i>\ a solo nun <>i the "teai down' t< il \ surprise twisi introduces .1 Bash <>l live action with a mil emerging horn the trademark bull's-eye to drive home the silts message. Produced b) s\KK\ [01 tin American robacco Company through Batten, Barton, Durstini i Osbom
IlK.
SARRA, Inc.
New York: 200 East 56th street
Chicago: 16 East Ontario Street
There's tievei a let-down when Eight telecasts sinii into East-paced 1\ com mercials made for I'al>st l>\ Sarra. I Ik transition to the viewer's 1 experience ol spoits activit) Followed b) relaxation with a glass ol l >« * 1 is made with explosive cartoon shots. \ catch) theme song leads him to "WHAT'LL YOU II \\ l in giani letters and the answer, "Pabsi 'Blu< Ribbon' Beer!" The knock-oui sales punch comes with "Sm-oo-thei Sm-oo-ther" appearing against a beei glass as th« oo's enlarge and turn into winking eyes. Fun and haul sell 1 n .\uA b) S UsR \ loi Pabsi Sales Company, through Warwick & Legler, Inc
SARRA. Iiu.
New York: 200 East 56th Street
Chicago: 16 East Ontario Street
In a series ol 1\ spots just completed Ibi Salada l<i. Sarra establishea identity with a novel device. . . to the tick-tock rhythm of th< "Tea rime"
theme song a pendulum wipes in, wipes oui tea making and serving situations and the Salada package. Animation tells th< ston ol "high mown'' it as with mountains and a close-up t>l tea leaves silhouetted against a rising moon \ reprise of the pendulum, glasses and the package gets over the s.dtwith dramatic impact. Produced b) SARRA foi Hermon W. Stevens \% and the Salada Tea Company
SARRA, Inc.
York: 200 East 56th Street
Chicago: 16 East Ontario Street