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THE NO.
STATION
IN RICH NEW YORK STATE'S SECOND LARGEST MARKET
NBC RADIO BASIC IN BUFFALO
Get the full story from HENRY I. Christal — New York -Chicago -San Francisco
BUFFALO EVENING NEWS STATION
KFELTV
,.: '
AMERICA'S Fl RST post-freeze TV station
ONE
M
EME O'FALLON
General Manager
KFEL-TV's transmitter site located atop Lookout Mountain
year old July 18
*T Operating on Channel 2 on 56,500 watts
X Application for 100,000 watts filed June 15, 1953
X 150,362 TV sets in Colorado as of June 1, 1953. (source: Rocky Mountain Electrical League)
Represented by BLAIR TV
KFEL'TVt
CHANNEL
NBC duMont
DENVER
As to whether film is going further than live or not as far in '53'54, who can say? Good shows, if one can afford them, are going to he sold on film or live. Film today offers top quality. That's no longer a problem. Kinescopes are pretty good too now. The pattern of film reruns and so on has heen fairly firmly estahlished.
As for the ever-present problem of the high price of living with TV, I honestly believe we've hit a ceiling at last. Both time and talent should not go up. The advent of ABC in the picture can only help give the stars and their time slots cause to worry. Nobody needs many more stations than they'll be able to reach by 1954. Or he can bicycle his show around to reach them if and when more exi-t.
The copy departments of agencies have at last solved the mysteries of the non-stock iris and the soft-edge wipe while account representatives no longer retire to a tavern when they are faced with a request for a fine grain.
Agency managements are I it seems) starting to consider television as here to stay and therefore look with less jaundiced eyes on the striplings that populate their respective TV departments. Those in the agencies and advertiser offices and stations who double in brass have regained their aplomb and their sleep. Nevertheless, bulletins will still whip back and forth on burning questions such as "Is 15% enough?"' Union difficulties will still cause the more aged members of the ad craft to take to the woods. But the guys with the real savvy at the top of the allied businesses have, I suspect, actually come to love the intruder even if they won't admit it. And well they might because color or not. tele\ i-ion i the hottest little thing that business has even been offered.
If American lui-inc— i onetruth as good as its enviable record, the amazing new sales device available to it now is bound to uncork a lot of new wonders in the year ahead. * * *
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