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Toledo's "Billion Dollar Market
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The area covered by WSPD (Radio and/or Television) encompasses 18 counties; 3 in Michigan and 15 in Northwestern Ohio.
Population 1,161,200 Families 348,000 Radio Homes 339,060 Percent tuned to WSPD-AM Daytime 56.8% Nighttime 48.6% Television Homes 226,000 Percent tuned to WSPD-TV Daytime 78% Nighttime 91.5%
EFFECTIVE BUYING POWER
Total— $1,896,407,000
Per Capita $1,633
Per Family $5,449
RETAIL SALES
Total $1,310,208,000
Per Family $3,764
Spent For:
Food $321,211,000
Gen. Mdse. $128,461,000
Furniture & Household — $67,725,000
Automotive $251,294,000
Drug $35,282,000
Toledo's Metropolitan Area ranks high in the nation's leading areas —
Toledo ranks 36th in total retail sales
Toledo ranks 36th in food store sales
Toledo ranks 35th in gen. mdse. store sales
Toledo ranks 48th in apparel store sales
Toledo ranks 38th in home furnishing sales
Toledo ranks 31st in automotive store sales
Toledo ranks 33rd in filling station sales
Toledo ranks 50th in building material and hardware
store sales. Toledo ranks 36th in drug store sales
SPeeDy daily entertains the people whose buying habits account for Toledo's high rating.
Authority for above listening and market information
Sales Management's Survey of Buying Power, Standard Rate & Data Consumer Markets Neilsen Coverage Service NBC Research
, AM -TV
TOLEDO, OHIO
Represented Nationally by K A T Z
Stor«r fc-oadeoiftftfl Co«too«T
13 JULY 1953
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