Sponsor (July-Dec 1953)

r~-'~ ?:■' I7TF1 Baltimore station's new booklet contains vital market data An attractive 64-page booklet, prepared by the Joseph Katz Co. of Baltimore and New York, for its client WITH, shows that Baltimore ranks second only to New York as a foreign trade port. The station says that there are 392,263 dwelling units of which 55% are owner occupied; there are 2,285 wholesale establishments with a total of 27,589 employees; 1,785 factories with 170,062 employees; 15,327 retail stores employing 77,954. Balti more has, according to WITH, 1,200 people per square mile and has had a population increase since 1940 of 23.5'/' . The station claims that the 1,365,500 Baltimoreans earn $2,069,431,000, spend $1,413,332,000 on retail sales annually. Booklet was distributed at luncheon meeting for timebuyers. Hosts at the meeting were Tom Tinsley Jr., WITH president, and Robert C. (Jake) Embry, vice president. * * * KGiVC, ttita riffo, cited for business paper advertising The Award of Excellence for Business Paper Advertising Campaigns at the 22nd Annual Conference of the National Advertising Agency Network was handed to KGNC and KGNC-TV. The competition had 299 campaign entries of prominent national concerns by the 30 advertising agency network members. Prize-winning entry was prepared for Tom Kritser, general manager of the station, by Henry J. Kaufman & Associates, Washington, D. C, and ap peared in sponsor during the first three months of 1953. Account executive is Jeff Abel; campaign is written by Ted Mandelstam, copy chief of HJK&A. Entries were judged by a group of experts, headed by Prof. Lloyd D. Herrold, Chairman, Department of Advertising, Northwestern University. Awards were made at the Annual Agency Network Convention in session at the Broadmoor Hotel. Colorado Springs. * * * l.v|toiic»i of radio to be super market consultant Stanford C. Cohen, operator of the largest independent super market in Springfield, Mass., has joined the staff of McMahon & Morse, super market consultants in New York City, following his sale of Memorial Super Market to Growers Outlet, Inc. Cohen pioneered a children's radio program, created a civic character, "Stan the Grocery-Man," and around the show built unusual promotions that zoomed business and reputation. (See "Stan the Grocery-Man's tips on using radio," sponsor, 23 March 1953.) In his new capacity Cohen will spend most of his time in New England, providing promotion counsel to leading independent super markets. * * * Pittsburgh TV outlet adds merchandising for sponsors Perhaps foreshadowing the day when it will be getting hot competition from new video stations, WDTV, Pittsburgh, has added a merchandising plan which, in its first few months of operation, has already had important results. Food chains, independent retailers, and Sun Drug Co. outlets have all participated in the plan to date. Two prominent displays at the new Greater Pittsburgh Airport and some 40 interchangeable window displays which are spotted in key locations such as banks, hotels and prominent stores are also being used. • * • Two KGNC ads won Award of Excellence for Business Paper Advertising. Ads appeared in SPONSOR early this year. Shown are Bud Thompson, National Sales Manager, KGNC-TV; Bob Watson, Station Manager, KGNC Radio: Tom Kritser, Gen. Manager, KGNC AM & TV LI •OtU> SUR II TOIT, f THE BAWL Of THE BELLE V KGNC ... 54 SPONSOR