Sponsor (July-Dec 1953)

Record Details:

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Krtel'lii • . • For her eflorta in behali oi die >( holarship Fund oi the Hartford \i t ^. hool, Mai joi ie Mills, well-know n \, « I ngland radio personality . re , eived .i i itation from tin president of tli, .hi » hool. Wise Mill-, who also recent!) received a citation from the Lynn Chamber "I Commerce, is heard dail) over the New England Regional Network. • • • Timebuyers in New York and Chicago went oil for theii weekends recentl) gayl) bedecked in colorful fresh (iii orchid leis which were Sown in from Hawaii. Flowers were the gift of radio station K(il and l\ Btation Ki'\\. Honolulu, which arc celebrating appointment of NBC Spot Sales .1 their sales representatives. » » • For the second time in a row. the Junior Vchievemenl Radio Co., sponsored l>\ Radio Station K.KYI). Minneapolis, lia> won first place in competition with all other J A Radio Companies in the I .S. Junior Achievement i the national, non-profit organization which i supported !>\ local bus ss, indu-tr\. labor, and education lor the purpose of giving high school students practical experience and trainmi: which will help them take their place in the economic life of America. • • * I In lexas Co. signed up for 17 news and sports program per week via W TAM, Cleveland, in behalf of the Texaco dealers of northern Ohio. Participating in the signing of the onevear contract were Hamilton Shea. general manager of W'l'AM, and William Dix. station sales manager; representing Texaco were ad manager Donald W. Stewart and Kudner ac> ount exec Gerard Johnston. • » » Before putting into effect its decision to discontinue the broadcast of night baseball games. WIBG-FM, Philadelphia, checked its listeners to see if they d object. The announcement was made three times a night for two Bights. Result: Dirty looks from the mailman and almost k,400 letters and telegrams from indignant listener-. Station, which concentrates on Storecast programs of "Music to Ru\ B\ " during the da\. was pleased to find a good indication of the size of its bonus home audience — advertisers pa) for in-store audience only. WTRY ALBANY TROY SCHENECTADY One of the N.ition'i Finest St.it/ons Introdui < i Another Personality Whose I .<<< al Sin 1 1 Contributes to the Continuing Strength <>t Radio This is Forrest Willis 1 lis d til) hour and i half bi W 1 m are list< ned to b) I I audience in the 8-station AJban) I Schenectady area. Hi^ sponsors: Tobin Packing Co., John G. Myei I I . irtment Store, Gordon 1.. Hayes Appliances ... Ml nationally re, nized leaders. II tl and public service success st »ries are fabulous. 1 I collected over $60,000.00 For the March I Dimes, i Forrest is one of VVTRY's man} -tars who hold the irea's largest aud ind who sell . . . all day long. WTRY CBS— 5000 WATTS Represented by HEADLEY-REED CO m r3 JULY 1953 55