Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00067
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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• • • •••••• v»v«v«v»v .• .• .• • • • • • •'•V "•"•' • «• •' V •* !•!•' "*^" ^^ ^^.^X ^ ^.^ ~ ^~ •* ^~ ^* *" ;' 1 NBC's coverage tops all other networks The television network which can deliver the most markets and, therefore, the widest coverage is most in demand by advertisers today. NBC is that network. Day and ni^cht, the average NBC program is carried by a larger number of "stations, covering more television homes than any other network. NIGHTTIME NBC NETWORK =2 NETWORK -3 NETWORK 4 AVERAGE NUMBER OF STATIONS 54 42 31 21 COVERAGE U.S. TV HOMES 86.2% 75.1% 66.1% 503% DAYTIME NBC NETWORK 2 NETWORK -3 NETWORK "4 AVERAGE NUMBER OF STATIONS 51 43 * * COVERAGE U. S. TV HOMES 87.3% 80.5% Compared to the No. 2 network, NBC's average program reaches 12 more marl at night and 8 more markets during the day. It covers 11.1 | more of the total television market at night; ti.S' '< more by day. Superiority of coverage is just one reason why NBC is America's No. 1 network. Next week . . . further proof. NBC's Audience Advantage is to Your Advantage . . . Use It. • • • • • • • »♦•♦•♦ ♦•♦•♦•♦ ♦•♦;♦; •»•••♦ .•♦•♦., .".•♦■ wr a service of Rad io Corporation of America TELEVISION sources: Nielsen Television Index, .January-April, t9S NOTE: The accuracy of the above data has been verified by tiu A.C. »npany *Xo comparable daytime network sen-ice