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EVEN H AN NJB A L WATCHES ,,,.■1
For information on what to buy and where to buy it, people in Hannibal watch WHEN and then shop the Syracuse Market.
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Hannibal, N. Y., in the Syracuse shopping area, is only one community in the rich 26-county market covered exclusively by WHEN. This heart of the Empire State is made up of more than 2V* million people with a high, stable buying income — all potential purchasers of your clients' products. You get complete and exclusive coverage of this important upstate New York market with its high spendability only over WHEN.
SEE YOUR NEAREST KATZ AGENCY
agency profile
Showalter m'Bud" Lynvh
President Showalter Lynch Adv. Portland
If you re an angler with an e\e out for trout, don't pa>s through Portland without stopping by to see Showalter "'Bud" Lynch. Reason? This denizen of the Northwest, for one. is an expert with the fasting rod: He knows where to find fish and how to hook era,
When Bud isn't holding forth on the one that got away, he's apt to be talking radio. As continuity writer, originator of program packages, account executive, agenc) v. p. in charge of radio, and finally president of his own Oregon agency, Bud's been a radio enthusiast for over 20 years.
Bud's apt to get his Irish up might) last o\er what he calls the "termite technique'" of radio performers and salesmen. Sa; s he: "There is nothing wrong with radio except the people in it. Radio through the \ears has been its own worst enemy. It is the only advertising medium — with the possible exception of television — where measurement of whether a show is good or bad depends on whether you or your friends are participating in it. or whether it is on your particular network or station.''
His faith in the medium has been proven time and time again with his own agency's success with radio. Recently, for example. Showalter Lynch bought a saturation schedule on two local stations for two days to plug a department store's week-long storewide sale.
As a result of the radio advertising, the store's president reported, all departments showed increases over the pre\ ious year's first day of sales, and shoppers came in stead) crowds all day long.
Bud's TV clients include the \pplianre Wholesalers, sponsors of what was probably the first live T\ show in Portland. Knox Manning Netvs. The show is telecast on a network of 12 stations.
Born 48 years ago in Kansas, Bud entered advertising directly after graduation from Whitmore College in Walla Walla. Wash., doing promotion work and merchandising for the Portland Oregonian. The pattern for his future was determined when he was assigned to do promotion work for the Oregonian s radio station. KGW. Bud then launched his own radio program package production outfit in Portland. t\ing in with Mac W ilkins. Cole & Weber agenc) (then Mac W ilkin> \ Cole I . Joining the asencx a an account executive, he worked up to v. p. in charge of radio for Portland and Seattle. In 1942. Bud's own agenc\ was born. * * *
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