Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00073
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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... / 'ACK' ™ Art Lmklstters 'house party' « 3./S „ JiU POSTERS OUTDOOR BILLBOARDS ADDITIONAL MERCHANDISING SERVICES INCLUDE THE FOLLOWING: "': Window displays Personal calls on retailers, wholesalers, etc. Truck signs Distribution checkups Product exploitation Publicity Mailings to retailers, jobbers, brokers, wholesalers etc. Newspaper advertisements On-the-air promotions Sales meetings for dealers, jobbers, distributor salesmen Car cards Client follow-up reports Promotion consultation service Window streamers House organs Sales bulletins Illuminated billboards Ads in drug and grocery publications Personal appearances by station personalities Easel displays Use of products on give-away shows Booths at fairs Sampling Airplane towing * For further details contact your nearest Storer office STORER BROADCASTING COMPANY — KEYl-TV WSPD-TV — WJBK-TV — WAGA-TV Detroit, Mich. Atlanta, Ga. San Antonio, Texas WWVA — WGBS Toledo, Ohio WMMN — WSPD WJBK WAGA Fairmont, W. Va. Toledo, Ohio Detroit, Mich. Atlanta, Ga. Wheeling, W. Va. M.am., Fla. Cincinnati. Oh.o WSAI NATIONAL SALES HEADQUARTERS: TOM HARKER, V. P.. National Sales Director BOB WOOD, Midwest National Sales Mgr. 118 East 57 Street, New York 22. Eldorado 5-7690 • 230 N. Michigan Ave. Chicago 1. FRonklin 2-4498