Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00074
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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Some Facts Interest Time Buyers More Than Others We figure a time buyer is more interested in salary than in the size of Big Aggie Land (WNAX's eountrypolitan market spread over Minnesota, the Dakotas, Nebraska, and Iowa). Nevertheless, the 653,500* families of Big Aggie Land have an effective buying income of $2,918,419,000.* In 80% of their homes, WNAX-570 is heard 3 to 7 times a week. These data are actually pertinent to the salary question — WNAX-570 promotions have a way of leading to promotions. *Sales Management data. WNAX-570 Yankton-Sioux City A Cowles Station • CBS Radio Represented by the The Katx Agency, which tee for further data. 66 SPONSOR