Sponsor (July-Dec 1953)

Record Details:

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BJp SPECIAL FALL FACTS REPORT network radio CLIENTS WILL FIND FLEXIBLE BUYS, STABLE RATES Here are some of the important questions you will find answered in the pages of this report (|a \\ hut is the fall outlook for network ratlio? /»«?/«' M |la II ow do advertisers feel about network radio? P"!l*' Ml \^u How does the /.'>.">'» radio network audience compare in size with 1952? /»«?/«' M y. What is the extettt of national out-of-homc listening? I*""*' '»'-c> |^. How hare the "tandem" plans been doina? !»«?/<' ~ \\. Specifically, how can network merchnndisinu help an advertiser? V""*' 74 (J. ffoir flexible icill nettvorks he this fall? !»«?/'• 7« (|a is it worthwhile for a radio network advertiser to hu-pass T\ markets? pane 78 ||. \\ hen will the new Nielsen multi-set ratinas he available? »»«?/<* SO 13 JULY 1953 67