We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
DIXON HAIMI WIS fo*m Nems O.'.-ic./ 1*0* l«»«rol f«<J'l O" •••
I . • iwacH o> nai/o
if« o ' Utu S'af*
CARL NEUMANN Acting Farm Program D"»i for. Plant and coordinate all farm programming former County Agent Graduate of Oklahoma AIM
a/wt
DAVE SWANSON Manogmr, Chicago Produc •rj Allocation. On» o' lh« ocif informed m*n on /!»•■ llocl mort»ling. Broodcai'l mo'ltll r«9ulo'l)' on WIS
is no mere accident
WLS farm programs are planned and presented by men and women who have spent a lifetime studying the problems of agriculture — know just what times are best for reaching the market — know just what types of programs are needed and wanted. A few of these specialists are pictured on this page — all exclusively WLS broadcasters.
Thru years of service to the vast agricultural industry by these and other station-specialists, WLS has emerged as the undisputed leader in the Midwest. No mere accidenthut the result of planned programming and service by the largest informed agricultural staff in radio.
• . . Se/u/tce Uvat Belli
This agricultural leadership has solid commercial value. The over 4 billion dollar farm income (ll1 :' '< of the nation's total) can be most profitably tapped by the 50,0(M) watt voice of WLS. That is why leading national and regional advertisers have consistently used WLS to sell the 1,777,000 farm people whose econorm is completely wrapped up in agriculture.
When thinking of the Midwest, think of WLS for effective coverage of this important agricultural market. Ask your Blair man for a complete presentation telling the storv of WLS and the Midwest Rural Market.
EAR CHANNEL Home of the NATIONAL Barn Dance
BILL MORRISSEr A market specialist for 30 years. Veteran expert from the Chicago Union S'oci Vordi. Broadcasts markets
regularly on WIS.
WILLIAM SMAll
In n««ipop«' ond rod'O jOw'no'<l« Groduo'* Un.wrt'ty of Ch.fOfO
(h
IAl*H TOMI AlIOC'OU id'to* o |n(t fd 'Of ft f»pe*t in t-eld of opicw' turol ..per, mentation Travelled ■ throughout world studying international lor m con
d'tiont
JIM THOMSON Monagmg fd'fo'. Pro^r-e former formerly held |IJH ilar iob vffAj State fo'm Bureau Magoi<ne O'odu ate of the Un.»» lfl.no>!
£•
PAUL JOHNSON
M fd'io* teg ulor WIS commentator Helps formulate WIS form po'iCf Nationally retog n>t*d as ow'i'o«d «9 fo"« ovtho* *y
Source CONSUMER MARKETS.. 1952-53
BMB Study No 2 — 25-100* penetration
890 KILOCYCLES, SO. 000 WATTS, AIC NETWORK REPRESS MTEO
CHICAGO 7
JOHN liili t COMPANY
The PRAIRIE FARMER
STATION