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Use this low-cost KBIG
A )TO prescription
to test the Southern California market
"000.000 people from every state— 4% of America!
Young in spirit, they are open-minded — ready to try.
With S\ 1,000.000.000 net income, they are ready to buy.
It's the biggest market west of Chicago.
One-half live in big cities — Los Angeles, Long Beach. San Diego.
A quarter in 100 outlying cities and communities . . .
A quarter in rich rural regions,
including America's #1 agricultural county.
The dollar-wise way to test your product or service is to use KBIG,
which completely covers this urban and rural area.
John Pooh Broadcasting Company • KBK. — K.BII — KIK '.-.in Sunset Boulevard — Hollywood 28, Calif. • Telephone: II<>. '■ Representative: Robert Meeker Issociates, l>x.
10,000 watts -740 on the dial Giant Economy Package of Southern California Radio
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Prescription \-i Announcement Packages
KBIG I). ui\ Dozen Announcements
all in one clay Just $ !
"KBK i Weeklj Packag
from 36 spots I
to 200 spots for 1120
KBIG MonthI) Pack
from 4s spou foi to 200 spots for.
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Prescription N-l Newscast Packages
20 KBIG 5-minute Newscasts
within one week
total cost $432.
50 KBIG 5-minute Newscasts
within one month
total cost $902.
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Prescription I > I >1 Double Dose
Add KBJJF Fresno -900 K( 1000 watts -to an) KBIG Announcement Package.
For just 25 r> more than the cost of KBIG alone . . . you get America's greatest agricultural section— th< five county Central San Joaquin Valley, added to America's third largest market.
Ask your Meeker man or KBIG sal
JOHN POOl I BROADi VSIING ( O
KBK. • KHIt • KPIK. sunset Blvd.. Hollywood 28, Calif. Fetepbofte Hollywood
13 JULY 1953
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