Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00091
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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COVERAGE 5000 watts (full time) » on 630 kc, blanketing NEW ENGLAND'S SECOND LARGEST MARKET, and also covering the rich Fall River-New Bedford, Mass., marketing area with a signal greater than 2 mv. more ew Englanders isten to WPRO AUDIENCE An active audience, loyal to a BALANCED schedule of TOP-RATED CBS and local programs — programs designed for PRIMARY listening attention. Important because — listeners who really LISTEN, are buyers who really BUY! an any other station. o reach the }*st buyers, BUY BASIC WPRO:i PROVIDENCE • 630 KC • 5000 W 13 JULY 1953 83