Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00093
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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r j_ Top 10 available program* oa each of i/i<» radio networkg Top fo ■«ailabili<ie« on ABC K«i<fi» TITLE 1 TURN TO A FRIEND* 2 STARR OF SPACE 3. WHEN A GIRL MARRIESt 4. THREE CITY BY LINE 5. DON CORNELL SHOW! 6. NEWS OF TOMORROW* 7. HERITAGE* 8. YOUR DANCING PARTY* 9 AMERICAN MUSIC HALL' 10 NO SCHOOL TODAY* Morn. Eve Eve. TYPE Ami I'.irti Sf rial drams News MutleVaNety Evr. Evo. Drama APPEAL tINI.IH Family 30 nm Juvenilr 2'i m n 2 wk Worn, n Adult Family Family Family Sat eve Mumc Sun rvr. MusicVariety Aft Varlrty Family Family Juvenile 15 min .« IS mln l .k 15 mm 1 wk 1 mln l .. 30 mln i wk 2 hr». 1 wk 2 hrs 1 .k Nl I P Mr is. mln ,rgmt $1,500 per 25 mln srgmt $1,150 $800 $1,250 $3,850 $6,000 $7,880 ASA I ION Contestants —I au>,tlea to h<lp tart*. of the it>-> investigator, la t$M Story »t young marriage, impted by flame Call la»j law Hy Gardner I Kupclnrl. Sheila Graham with lat.it geulp $725 Musical star D.n Cornell Haft latMVf... guc,Gordon Eraser ouart.rbark, a l.» tram of ABC Kuan Documentary dramas produced in conjunct. e . Too hours of danecable mu> r far Saturday «n Bur,,,, Meredith I, host Snow l> Mid alt* ia MfaMfrti Big Jon and Spark ■ . ptarta* Top fO (ii'«ii/(if>ifi(i«'.v on C'ff.S ftoti'io TITLE TYPE APPEAL LENGTH GROSS PRICE EXPLANATION 1 BROADWAY IS MY BEATt Evr. Detective Adult 30 mln. 1 wk $3,150 Detective's adventures behind Broadway t bright lights 2 CRIME CLASSICS! Eve. Mystery Adult 30 mln i wk $4,015 Dramatization, of actual crimes famous and obscure 3. DECEMBER BRIDE' Sun rvr. Situation comedy Family 30 mln. 1 »k $4,550 Spring Bylngten cast as marriageable mother la law 4 ESCAPE' Eve. Drama Family 30 min. 1 at $2. GOO New and old stories dralitg with high an. 5. GANGBUSTERSt Eve. Detective Adult 30 mln. 1 ok $3,850 -rive stories based oa true crime tape* 6. GUNSMOKEt Evr Western Adult 30 mm 1 wk $2,875 Eultlai-but-lltarata stories of Oodge City la Old Waal 7. JUNIOR MISSt Evr Situation comedy Family 30 mln. 1 vtk $3,750 The doings of aa irrepresilble teenager and her family 8 ON STAGE* Eve Drama Family 30 mln. 1 »k $4,010 Cathy A Elliott Lewi, star la eft beat mystery dramas 9. ROGERS OF THE GAZETTE* Eve. Orama Family 30 mm i wk $3,885 Wir R^vger, Jr m tales of a country newspaper editor 10. TWENTY FIRST PRECINCT* Eve. Detective Adult 30 min 1 wk $3,475 N Y crime as seen through eye, of a preelnrt captala Top in availabilities on rfft.S TITLE TYPE APPEAL LENGTH NET PRICE EXPLANATION 1. BOBBY BENSON* Alt. Western Juvenile 30 mln. 1 wk $1,500 Far many years a favorite show of small fry hsteaert 2. SQUAD ROOM* Sun eve. Detective Adult 30 mln. 1 wk $1,750 la-Ufa re-enactment of working, of big e ty pel Ire 3. UNDER ARRESTt Sun aft. Detective Adult 30 mln. 1 wk $1,750 Stories of a homicide sauad caa'ala salving aria 4. WONDERFUL CITY* Aft. Aud. Partic. Fam.ly 30 min. 5 wk $5,000 Nra participation snow featu-i.g Harry Wltmer as m c 5. JOHNSON FAMILY SINGERS* Aft. Musical Full) 30 min. 5 wk $1,750 Famous Southern singing family Pa. Ma. Betty 4 bars 8, MAN OF MYSTERY Evr Mystery Adult 15 mln. 5 wk $1,350 Two m.-n suspense sterlee. featuring actor Joan Griggs 7. KNIGHTS ADVENTURE Eve Mystery Adult 30 min. 1 wk $1,800 Lee Bowman stars as sleuth ia these mystery adeeatana 8. DEADLINE— 30* Eve. Mystery Adult 30 mln. 1 wk $1,750 •ires of a n<w pas lag crlsae beat 9. HIGHWAY. U.S.A. Eve. Drama Family 30 min. 1 wk $1,750 High adventure, romance bler.d m t*-.is new dra- 1 10. WHERE IN THE WORLD Eve. Aud. Partic. Family M mm 1 wk $2,000 S g kind of qui/ gam* alt questions d' Top 10 ncailnbilinVs' on NBC Radio TITLE I. BOB HOPE* 2. FIBBER McGEE 4 MOLLY* TYPE APPEAL LENGTH Comedy Family 30 min I wk Eve. Situation comedy Family 30 min I wk Eve. NET PRICE $11,000 EXPLANATION Irrepressible Robert In new earned) -variety prrseatatioa Domestic comedy series, long a favorite oa NBC Radio 3. MARTIN 4 LEWIS* Eve. Comedy Family 30 min I wk Hollywood s ranlest pair. L-wis clowns. Martin rm 4 BEST PLAYS* 60 m n i wk $3,500 per 30 Outstanding radio adaatatlaa of Broad. ■ in. srgmt 5. MY SON JEEP* 6. ROSEMARY CL00NEY* 7. EDDIE CANTOR* Situation comedy Family 30 min 1 wk Comedy adventure, of a young bay aad his widower father Eve. Musical Family 13 m. $3,000 Rosemary tints popular favorites Guest stars aaarar Eve. Rtcard Show Fsmily 30 mm 1 wk $2,500 Eddie spins records, tells seewbusi—ss recollect, oes a. CONFESSION Eve. Drama Adult 30 mia. 1 wk $2,500 True-ta-llfe stories of high drama laid la fsrstpersaa 9. JASON 4 THE GOLDEN FLEECE* Sun aft. Drama Adult 30 mia. 1 wk $2,500 MacDenald Carey sails Sena Seas aw ' Golden Fleece'' 10. G.I. JOE Eve. Situation comedy Adult 30 min. i wk $2,500 Hilarious adventures of group of tafdlert la US Army •As selected by the networks at SPONSOR 5 request. 'Means show has been on the air 13 JULY 1953 85