We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Where there's smoke there's radio
/
Today, no one anywhere has to be shown what a cigarette looks like — or how to smoke it. Lighting one is the first thing many people do in the morning. Putting one out i> the last thing they do at night.
Everywhere people are smoking more cigarettes than ever before. Some 3 trillion since the war. An expected 400 billion this year. They have more choice than ever before. Regular. King-Size. Tipped. Filtered. Flavored. And some 27 brands.
That's Where Advertising Conies In
For the people who sell cigarettes know that a brand
P
is by and large a state of mind. And that adverti ing creates this state of mind . . . turns a product in1 a brand . . . and slips it in the customer's pocket.
They know that a brand is no brand at all win it's in a market advertising doesn't reach.
And they also know that as advertisers, they ha\ le>s than Vz4 a pack (taxes. 8c plus) to win the share of the market.
That's Where Radio Comes In
Of all media, radio alone exactly parallels th requirements of the cigarette industry — and of an industry that wants to speak to everyone, ofta economically.
Like cigarettes, radios turn up everywhere except in subways and the public library. Lik I smoking, listening knows no boundaries — ge< I graphic, economic, or educational.
And just as people are buying more cigarettt than ever before, they're buying more radios tha ever before. Some 100 million since the wai Another 14 million indicated for this year. An among some 50 makes, radio sets also offer mor choice than ever before. Auto. Portable. Clock. Cor sole. Combination.