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Natural l\ these radios command .1 lot oi listening, it nil markets. Da) and night, the average famil) istens some 20 hours a week. For radio, as 1 1 1 « ■ \ -.is. iatisfies .iml . . .
lis Radio Sat is firs Best
)n CBS Radio, advertisers tmd their biggest auditnoes — .iikI .1 cost per thousand that's 20 per cent ower than on any other network. Consequently, CBS tadio make even smaller that "fraction <>t a cent vhieli most rapid turnover, cumulative profit predicts ran afford to spend on advertising.
Perhaps that's wh) nil of the five major cigarette ompanies — American tobacco, Liggett & Myers, .orillanl. Philip Morris, and R. J. Reynolds are ising CHS Radio in 1953. \n»l wh) cigarette billngs on CHS Radio are up 33 percent over last year.
or III Mass Products, Radio Is a Basic Medium
Whether the product costs pennies or thousands. V\ hether it lasts for a week or a lifetime. For exam)lc soap, ikiu sponsoring 32 CBS Radio broadcasts \cr\ week. \nd drugs and cosmetics, sponsoring >•■>. Or household furnishings and appliances, toda)
investing I -'I per cent more on 4 BS Radio than last year. < 'i autvnn biles, with two a< 1 ounts new t« • Bis \\ai\ in tin \ im 1 .1 lone.
The i/iillm vote from advertisers of nil kinds running 25 pei cent Urongei t<>r thet /-'s Radio Setwork than !<>/ mil nearest competitor.
Whatevei youi product, it you're lookii low-budget wa) to maintain present market loyalties and to reach <>nt to urn customers ... it youi advertising requires frequency, and economy, and impact, strike up .1 matt li w ith radio.
Where there's smoke there's radio
and no
radio
matches
CBS RADIO