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ANNOUNCES
THE
APPOINTMENT
OF
JOHN BLAIR
AND COMPANY as National Representatives effective July 15, 195;
IN announcing the addition of WTCN Minneapolis-St. Paul to its list of important stations, John Blair & Company underscores "Personality Programming" as the key-word to the sales success of this station.
WTCN's policy of block programming of highest-rated local shows from noon to 6 p.m. has made a fact of WTCN's slogan: "Town Crier of the Northwest". WTCN now has more familiar and established personalities under one roof than any other station in this market: men whose salesmanship matches their talent . . . men who build one result story after another on their own shows at selected time periods.
John Ford, tremendously popular newscaster who has held two of his sponsors for eleven years, sets the pace at noon. Then, for the next five hours, advertisers are assured of steadily increasing impact with Sev Widman, voted "Top Northwest Disc Jockey" . . . audience favorite Daryl Laub . . . Jack Thayer, rated among America's first ten disc jockeys . . . music-man Jim Boysen who pulled over 5,000 mail entries in two weeks in a recent contest.
And these are just a few of the WTCN personalities who sell within a 65-mile radius of the Twin Cities, where over 70% of all retail advertising dollars in the state are spent.
For positive results in this market, call your John Blair man today!
WTCN
American Broadcasting Company Affiliate 3,000 Watt* Day 1 ,000 Watti Night 1 2 80 KC
JOHN BLAIR
& COMPANY
REPRESENTING LEADING RADIO STATIONS
NEW YORK ■ BOSTON ■ CHICAG ST. LOUIS • DETROIT • DALLA SAN FRANCISCO • LOS ANGELI
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