Sponsor (July-Dec 1953)

Record Details:

Title:
Sponsor
Date:
July-Dec 1953
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1953)
Leaf #:
00099
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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ISfew and renew HUM l, 2. \i'tr MM I • SPONSOR Amir Cik 0 Cm i Pall Mall' NY Avco Mfg Corp. Cinci Campbell Soup Co. Camden. N| Carter Prods. NY Cats Paw Rubber Co Bait Commercial Solvents Corp. NY Converted Rice. Houston. Tex Gillette Safety Raior Co. Boston Hoover Co. Chi Int'l Shoe Co. St Louis. Mo Kayvoodic Pipes. NY C. H. Masland Co Carlisle Pa Norgc Div. Borg-Warncr Ccrp. Chi P&C. Cinci 'Tide' Revlon Prods. NY Scrutan Co. Newark. N| Shwaydcr Bros. NY Simoniz Co. Chi Spcidcl Corp. Providence. Rl Tom Co. Chi AGENCY ' SSCB NY Benton 0 Bowks NY Ward Wheclock Phila SSCB. NY S A Lcvync. Bait Fuller 0 Smith 0 Ross. NY Leo Burnett Chi Maxon NY Leo Burnett. Chi DArcy. NY Crcy Adv. NY Anderson 0 Cairns NY | Walter Thompson Chi Benton & Bowles. NY Wm H Wcintraub NY Edward Klcttcr NY Crcy Adv. NY SSCB. NY SSCB NY Leo Burnett, Chi SPONSOR Amer Machine & Foundry. NY Frigidaire Div. Cen Motors. Dayton Ohio Greyhound Corp, Chi Pillsbury Mills. Mpls Scott Paper Co Chester. Pa Tide Water Assoc Oil Co. NY Vitamin Corp of Amer. Newark. N| AGENCY Fletcher D. Richards. NY FC&B. Chi Beaumont Cr Hohman. Chi Leo Burnett. Chi |. Walter Thompson. NY Lcnncn & Newell. NY Kastor. Farrell. Chcslcy & Clifford. NY STATIONS PROGR/ ' • duration NBC TV 58 Doorway to Danger all F 9 9 30 pm 3 Jul • -> NBC TV 72 N.irm That Tunc alt M I 8 iO i NBC I. TV Soundsfagc F 9 3010 Bit 7 wks CBS TV 55 Anyone Cm Win all T 9 9 30 pm M Jul 13 CBS TV 56 Garry Mc I 30 45 pm IV, CBS TV 38 Rid B.rbu Sat 6 45 7 pm 12 Sep 13 wks CBS TV 54 Carry Moore Show; F 1 30-45 pm. II V, NBC TV 67 Sports Ncwsrecl F 10-10 30 pm 3 |ul thru CBS TV 47 Carry Moore Show M I 45-2 pm 14 Sep 5. -■ Du Mont y Tom Corbitt Sj ill Sat II 30 1 2 noon 29 Aug. 20 wks NBC TV 59 B ck thi Bink T 8 30-9 pm 23 |u- with 5 Day Deodorant Pads' CBS TV 51 Carry Moon Sho-v M I 30-45 pm 7 S . CBS TV 63 Carry Moore '.how Th 1 45 2 pm 10 Sep ' NBC TV 62 On Your Account T W F 4 4 30 pm I |ul 13 wks CBS TV 33 TBA. Sat 10 30 11 pm 19 Sep 52 »• NBC TV 21 luvi rntr |u'v M 9-9 30 pm 6 |ul H -• NBC TV 58 Show of Shows Sat 9-10 30 pm; 10-min Sep. 13 wks NBC TV 58 Doorway to Dane r ill F 9-9 30 pm 3 |ul. 6 NBC TV 72 Name That Tunc; alt M 8-8 30 pm 6 |ul 8 wks NBC TV 34 Place the Face; Th 8 30-9 pm 2 |ul 8 wks STATIONS PROGRAM, time, start, duration CBS TV 72 Omnibus; Sun 5-6 30 pm: partic sponsor 4 Oct 26 wks CBS TV 59 Arthur Godfrey Tirrt T Th 1030-45 am 9 |ur 52 wks CBS TV 72 Omnibus Sun 5-6 30 pm ; partic sponsor 4 Oct 26 wks CBS TV 58 Arthur Godfrey & Friends alt W .8-8 30 pm 1 Jul 26 telecasts CBS TV 72 Omnibus Sun 5-6 30 pm ; partic sponsor 4 Oct 26 wks Du Mont 12 B way to Hollywood Th 8 30-9 pm ; 23 |ul 13 wks Du Mont 10 Paul Dixon Show; M 3 45-55 seg 15 |unc 13 wks (For New National Spol Badi I T"V B /'"-'' > 3. %<lt*crl t.vifif} ,-ljj NAME Ben Alcock Eleanor Amanna Divid B A-nold Walter R Avis Wilmot T. Bartlc Mark Becker :i# /'ri'siiiii FORMER AFFILIATION B ow NY chg TV comml prodn dept Huber Hogc NY asst timcbuyer G-ay & Rogcs Phila media dir Zippo Mfg Co Bradford. Pa adv mgr Cities Sc-vice Petroleum NY adv dept Benton & Bowles. NY, memb Tide acct group NEW AFFILIATION •Ko vr> Same. radio-TV fimcbo. >iso partner •d & Assoc Chi sr assoc chg creative act • Morcy. Humm & lohnsfonc NY sis prom dept Same acct exec Ivory Snow In iuxi iuate: N™ «»!</ Reneived <>n Radio Vetwork*. V» lional Broadcast SaleM Executive*, Sem tgenej tppouttmemt* J 13 JULY 1953 95