Sponsor (July-Dec 1954)

Record Details:

Title:
Sponsor
Date:
July-Dec 1954
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1954)
Leaf #:
00041
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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The product cost — of all things — S 1 00 The advertiser wanted leads. First MUTUAL broadcast rolled in .1,300 and in — hold tightUS weeks. 46,000! Man had to advertise for extra salesmen. Sure we've an audience lift (even listening at night is up on Mutual over last year in the latest Nielsen report— M-F 7:30-10 pm.) Sure we've a billing gain (the only network to have one in fact— Jan. -April '54 over Jan. -April '53). Sure we lift our voice in 328 markets other nets and other media miss. That's the great strength of Mister Plus. But the lift that counts, we think, is the lift Mister Plus gives clients' sales. Want a lift, Mister? Mutual Broadcasting System A Service of General Teleradio for AllAmerica ...PL US