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12 JULY 1954
HAL FELLOWS, NARTB PRES., SOUGHT MERGER WITH TVAB R. A. MOORE, KTTV, ACTING CHAIRMAN OF "OLD" TVAB
ISIetC facts for sponsors: Advertisers will get increased flow of facts about tv soon. Industry should have Television Advertising Bureau before summer's out which will furnish facts about tv as part of its promotional function. New TvAB will be result of merger between TvAB, which stations had organized, and planned tv promotion
bureau of NARTB. Pictures above are of two of industry's leaders who helped bring about merger: NARTB President Harold Fellows and Dick Moore, KTTV, of station-organized TvAB. Also in offing for advertisers is official count of tv sets in all U.S. markets by NARTB's planned Television Audit Circulation. (See page 76)
The 20 trends yon must know about in fall radio-tv
Here from the pages of SPONSOR'S 8th annual Fall Facts issue is your over-all look at this fall's hottest trends
I his is the eighth in sponsor's series of Fall Facts issues. It is also the largest issue in sponsor's history, having 268 pages. To help give you the over-all picture quickly, sponsor's editors have prepared the brief report which appears on the next two pages. Its paragraphs are highlights from the complete coverage which follows later in this issue. This issue's function is to help you make immediate buying decisions and to serve for the year-round as a manual. It is divided into seven main sections: reports on spot tv and network tv, on spot radio and network radio; and three Basics sections, one on radio, one on tv and one on film. The Basics give you fundamental industry facts, many of them in chart form.
12 JULY 1954
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You'll find complete index for this issue on page 8
In addition to usual Digest Page appearing with each issue of sponsor, this issue has complete subject index to its seven main sections. You'll find it helpful in looking for subjects you are most concerned with. See page 8.
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