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i magazine radio ind tv advertisers use
10 JANUARY 1955
50< per copy«$8 per year
map shows the tremendou; gulf which separates Omaha's
leading radio stations audience-wise.
e"d: Solid line — KOWH share of audience. Broken — second station's share.*
legend: KOWH quarter-hour averages run as high as i%, no lower than 30.5%. KOWH leads in 36 of 40 time quarters. More sets were tuned to KOWH than to
Data from latest available Hooper "Quarter Hour Averages," 8 a.m. to 6 p m., Monday through Saturday
the other stations combined in 18 periods. Latest Hooper: (Nov.-Dec.) KOWH, 46.5%, second station, 22.3%.
This man-made gulf is created by the Mid-Continent formula: engaging personalities, spinning top tunes, talking good sense, handling the news to Omaha's taste. For a tour de force, see your travel agent — the H-R man, or talk to KOWH General Manager, Virgil Sharpe.
CONTINENT BROADCASTING COMPANY
President: Todd Storz
KOWH
OMAHA
Represented by John Blair & Co.
■■
irleans Represented by Adam J. Young, Jr.
KOWI Represented by H-R, Reps, Inc.
Key questions from admen on the radio-tv year ahead
page 37
Ford's "This Ole House" jingle: a radio saga
page 40
pa
Spot radio facts: will the "Iron Cur in" lift in '55?
age 42
Sunbeam Corp.: from nothing to $3 million on tv in two years
page 44
HOW MANY I
I
COMMERCIALS?
age 46
"Radio never went away": Worth Kramer cites radio progress
page 48
How radio forced distribution for cement coating
page 50